“Cat’s eye” by Margaret Atwood Essay

This passage from Cats Eye by Margaret Atwood, illustrates the alikeness between Elaine and Cordelia by comparing the girls and the old ladies in the streetcar. Detailed descriptions of the characters contribute to highlighting different themes like friendship, disguising ones true identity and the notion of time. These are highlighted through various literary features such as metaphor and imagery. The passage shows a relationship between two girls, Cordelia and the narrator. They seem to be friends in the passage as it is mentioned by the narrator that [they] think [they] are friends. The phrase we think reflects the narrators uncertainty about her friendship with Cordelia. Yet, there are many references to them being almost twin-like and identical in the way they dress and act. Were impervious, we scintillate, we are thirteen- the use and repetition of the inclusive pronoun we further highlights their alikeness. Even though they are friends, the reader is able to sense the narrators inferiority to Cordelia through her tone of voice. It is shown through her comments such as I am almost as good or that Cordelia is opaque and glinting that the narrator admires or wants to be like Cordelia. The detailed descriptions of the appearance of the old ladies on the streetcar highlights the theme of superficiality. The descriptions show that the narrators bias on people stems from their outer appearances, as shown in her observations such as some are respectably dressed and others are poorer and foreign looking. Further, her comment that Cordelia can tell cheap cloth at a glance once again reinforces Cordelias superiority and her attitude towards superficiality. These attitudes of young girls like the narrator and Cordelia convey how prejudices are deeply embedded in our society. Metaphors like costumes and stage props, were used to describe peoples willingness to disguise their true identity; costumes are normally worn by actors who are impersonating someone else. Description of the old ladies make-up further highlights the theme of hiding a true identity of one. The ladies on the streetcar dye their hair straw-blonde or baby-blue and their lipstick mouths are too big around their mouths, their rouge blotchy, [and] their eyes drawn screw-jiggy around their real eyes. Their costume-like  clothes and thick make-up like actors on a stage allow them to disguise themselves from others. They reflect some members of the society who do not wish to reveal who they really are because they are afraid of what other people would think about them. These descriptive language and colour imagery invite readers to engage the narrators experiences; bright colours to distract peoples attention to their outer appearance. Anything other than white is suggestive. Also, the two girls wearing mens work socks inside their boots and wearing [their coats with] collars turned up to look like those of movie stars shows their desire for glamour and outer beauty which form societys expectation of girls. The notion of time is another significant factor in the passage, as can be seen through its structure. The first part recounts the narrators childhood and the second is set in her adulthood, when she herself has become like the old ladies, having that [eye problems]now too. However, both the present and the past are written in the present tense, indicating that the memories of the narrator when she was thirteen still take an important part in her life. It is also mentioned at the start of the passage that time is not a line. This suggests that experiences that we had are not just past, but stays within us to build up what we are now. This passage from Cats Eye by Margaret Atwood explores the themes of friendship, self identity and notion of time through various literary techniques. Friendship, in conjunction with the notion of time, is valued as a very big part of life of the narrator; not only the friendship, but also ones memories of childhood are important in a persons life as well. The passage also reflects prejudices in our society and how deeply they are rooted in us through illustrating people who wish to disguise their true identity. By allowing us to explore the narrators experiences, the author allows us to think about the values of relationships and how we can solve the problems of prejudice.

Poem Nettles

When analysing poems ‘Netttles' and ‘born yesterday', both are similar in how they show a parents love and responsibility for a child. While ‘Nettles' highlights the anxieties that a parent has for their child, the latter deals with the hopes a parent can wish upon their child. Both use various language techniques and structure to convey how parents can have different ways of expressing their relationship and love for a child. Born yesterday depicts this love for a newborn baby, but this poem is written in a more hopeful, unconventional manner.The first stanza of Born Yesterday highlights his views of what â€Å"the others*( seeming to mean most people) hope for in a newborn, which comes across as fairly sarcastic and almost as if he despises upon this general opinion of your child having the best things that life can offer. This sarcasm or mocking appears to be shown in the line â€Å"running off a spring of innocence and love†. In the fourth line he uses t he term â€Å"usual stuff , which further highlights this negative opinion as Larkin seems to think they are boring and non-realistic.His love for this baby is comes across in a specific way and is fairly unusual almost as if he is just writing it in hope, for example in the last line of the first stanza â€Å"well, you're a lucky girl† These unconventional aspirations continue into the second and final stanza where he gives a more personal view on how he would like to see this child grow up. Despite the repetition of negatives that he uses such as towards the end its still clear that he cares deeply about this child's future as it is still written with positive hopes.The oxymoron on the third line â€Å"An average of talents†, expresses that someone that is not at rock bottom but still not having many luxuries at the same time can result in the baby having a happy life, and this sums up the overall message that Larkin is getting across to the audience. This can even be seen before on the second line where it could be said to almost be insulting when he says â€Å"may you be ordinary†. Furthermore, he says how he wishes for the baby to not be ugly but immediately following with â€Å"not good-looking†, balancing his wishes in order to reinforce the baby being nothing more but nothing less in life.Repetition in â€Å"unworkable† and â€Å"working† in the eighteenth and nineteenth lines increases the sense that this one thing spreads to disrupt everything else, but also shows the extent of how specific a parent could be in detail about a child. The way in which Larkin writes the poem, particularly in the first stanza when explaining the special hopes for a child that are normal, shows that these things may inevitably and that she may not have much control over living her life, almost the opposite way to how he would like. This tells he understands how complicated a persons dreams for a child can be.The five adjectives i n quick succession towards the later part of the final stanza show how complicated this â€Å"catching of happiness† is. In addition, the rhyming couplet in the last two lines gives these lines more meaning as the repetitive adjectives stay in the readers mind and it leads to an obvious close. The last four lines also tell us that happiness can come in many ways, and that this is what he truly wants for the baby, and this has been his feelings throughout. However these lines do stand out to the more controversial tone of the rest of the poem.With the poem consisting of just two stanzas each makes it very effective by how it gets the idea across of how someones life could plan out so differently, despite how much a person wishes it could plan out. In contrast, Scannal *(poet of Nettles) Nettles takes a simple and common occurance, and thinking about its implications shows various techniqus to show the possibl outcome of a parents protective measures. The poem is only one stanz a with 16 lines and has a strong reguler rhyme scheme. The rhythm gives the poem this organised and at the same time a rigid feel to it.Its possible that the poem consisting of 16 lines is done with intent as a symbol to how long a parent has a bond with a child. It is also reminiscent of a sonnet, often a love poem. The love in this poem is of a father who is trying to protect his son but who realises the futility of this. Every other line rhymes in this poem which has the effect of making the poem seem more intense as the rhyme is not overly obvious. It is also written in the first person which makes it seem so much more personal, â€Å"my son,† â€Å"I saw† and shows Scannal wanting to make the reader sympathies for the child.He reminds us in the last two lines our lives are exposed to physical and negative pain. This Ab Sb cd cd rhyme scheme pattern used throughout to possibly suggest how soldiers march in complete sink and can maintain this synchronisation. The us e of the iambic pentimeter adds tro this structured effect as it uses a 10 syllable limit a line. Line 10 has an extra beat which shows the poets anger at these nettles and really makes it stand out. The use of enjambment in the fourth, fifth and sixth line shows a narrative style and brings out an overall theme of emotion with the use of alliteration.This alliteration can be seen on the 6th line. The bold sound shows the pain that the child is suffering with the term â€Å"tender skin† used as a contrast to the child's vulnerability. The word â€Å"bed† in the first line makes you think about what the nettles represent, and by using words referring to the military, this can be seen by the extended metaphor. These military/army metaphors bring out the nettles spite more vividly, together with his own feelings of anger and aggression. They also make the hurts that are inflicted upon the child sound more severe than they actually are.This demonstrates how a parents love for a child can reach the point of where they exxagerate reality, in order to make us as an audience feel more sypathetic for the person they care moe than anything else about. This is shown when he explains how he â€Å"lit a funeral pyre to burn the fallen dead†, implying that these nettles could be something that could inflict pain upon his son in the future. The sympathetic tone at times shows he is aware of his sons vulnerability once again in the 6th line as the aggressive sound reflect the sharp pains that were experienced.The idea that he knows theres only so much he can do in protection is shown on the second from last line, when he explain how the â€Å"tall recruits† had been â€Å"called up† again. Overall , after analysing both poems, I fell that Nettles is more effective in it showing how relationships are present among families. Through the use of a catalogue of language techniques he manages to get across the emotional and enduring pain that fami ly relationships can bring, and that despite the amount of care one can have for a child, this may not be enough to stop them from meeting issues in their future.

Managing Company Ethics and Social Responsibility Essay

L’Oreal is the world’s top cosmetic products manufacturer. In 1907, it was founded by Eugà ¨ne Schueller, a young chemist who developed a hair dye formula which was safe for people. He named the products as â€Å"Aurelià ³ne† and offered to the hair salons in Paris. Within 2 years, he registered his own company as â€Å"La Societe Franeaise des Teintures inoffensives pour Cheveux†, which soon became L’Oreal. In 1920, the company employed 3 chemists in the laboratory. At the end of the year, there were 40000 hair salons in France and L’Oreal new products which are O’Cap, Imà ©dia Liquide, and Coloral gained the most market share. In 1928, L’Oreal developed its diversification strategy by purchasing the soap company Monsavon. L’Oreal started its business with hair dye products. In 1954, L’Oreal expanded its market into skin care field by entering into technological agreements with company Vichy. In 1960s, there was a rapid growing interest in simulating youthful looks. Therefore the company opened new cosmetological and bacteriological facilities to gain a significant entry into skin care, makeup and perfume markets. Companies such as Garnier and Andrà © Courrà ¨ges were added into the group. In 1993, L’Oreal was facing some ethics problems. The animal right activists were about to protest about the use of animal testing that was doing by L’Oreal. As a top manufacturer of cosmetic products, L’Oreal intended to maintain its good reputation and image by ending the activity of animal testing. In 2006, L’Oreal purchased the Body Shop and the consumers were making calls to boycott The Body Shop since the rumour of using animal testing of L’Oreal were stated. In 2011, L’Oreal will have the largest factory in Indonesia by investing US$50 million. Nowadays, the company markets over 500 brands and has more than 2,000 products in every category in the beauty business. From hair colour products, the company expanded its product lines to permanents, styling aids, cleaners, perfumes and body cosmetics. Those products were distributed through different distribution channels, from hair salons and perfumeries to hypermarkets, supermarkets, and health and beauty outlets. They also distributed their products through direct mails and promoted the products hardly via advertising. Communication with the consumers played an important role in L’Oreal’s history. L’Oreal won the Oscar in advertising award in 1953. To promote its products, L’Oreal commissioned the promotional posters from graphic artists such as Colin and Loupot. The founder also launched his own women’s magazine, Votre Beautà © in 1933. L’Oreal’s five ethical values are integrity, respect, excellent, courage, transparent and currency. Those ethical values play important role in shaping L’Oreal’s culture and built its reputation and give them a shared vision. L’Oreal sees the importance of ethics and presents the five ethical values in all aspect of their activities, such as their strong Sustainable Development and Diversity policies, Purchasing Department’s responsible sourcing policy and their high standard of product quality and safety. According to L’Oreal’s official website (www.loreal.com), ethics is everyone’s job that two ethical competencies that have been integrated into their annual appraisal process, which are â€Å"Leads with human sensitivity† and â€Å"Achieve results with integrity†. In order to implement The L’Oreal Spirit in employees’ day-to day activities, L’Oreal has conducted The Code of Business Ethics in 2000. To highlight the importance of this document, L’Oreal’s Chairman and Chief Executive Officer signed the foreword and the Executive Committee signed the introduction. Each employee also receives a copy of this document to apply in their day-to day activities. CONTENTS Corporate Social Responsibility (CSR) refers to the fact that board of directors of a company, as the trustees of various interest parties that actively participate in altruist activities in order to perform their due corporate roles in the society according to Liu Jun Hai, (1999); for those profit-oriented companies, when their decision making bodies become certain that some undertakings are mostly desired by the majority of the society should give up their intent of making profits from the undertakings and try to meet the expectations of the majority according to Liu Lian Yu (1999) ; the fact that companies shall not take optimal-profit-making for directors as the sole aim of corporate existence. Instead, all social benefits rather than maximally improving shareholders’ interests should be considered as the sole objective of corporate existence according to Liu Jun Hai, (1999) ; the social obligation that a company has to be liable to in the maintenance and improvem ent of social benefits in addition to the pursuit of maximizing shareholders profits was according to Lu Dai Fu (2002) ; even though the description of CSR varies, the core of it is similar, i.e. a company should undertake certain social responsibilities and liabilities at the same time of making profits for the company. CSR is an integration of legal and moral obligations of a company. Legal obligation, a statutory liability taking state coercive forces as its performance guarantee, means legal security of minimum requirement of morality necessary to maintain basic social order. Moral obligation is a responsibility non-legalized and voluntarily performed by the obligors and which takes any other means than the state coercive forces as its performing guarantee. It is a higher demand of morality on people above their legal obligations. CSR, as an obligation that a company is liable to the society, is not simply a legal obligation or a moral obligation. Rather, it is the integration of the two. CSR is also an amendment and complement to the conventional principle of maximized profits for shareholders. The conventional companies and company laws take individual principals (shareholders) as the starting point for consideration, believing that the highest or the sole objective of a company is to achieve profits in order to maximize the profits for shareholders whereas CSR takes social principals as its starting point, believing that the objective of a company should be of two dimensions. In addition to realizing the maximum profits for shareholders, companies should also strive to maintain and upgrade social benefits. Any single one of the objectives will have to be put under restriction by the other of the two corporate objectives to achieve maximum corporate profits and social benefits. Therefore, the objectives of making profits and of bringing social benefits are often found in strong tension. Their respective objectives of maximization are realized under conditions of rec iprocal interactions and a balance in corporate objectives has also been maintained. Obviously, CSR is an amendment and complement to the conventional principle of maximized profits for shareholders. And this amendment and complement does not reject the principle of maximizing profits for shareholders according to Lu Dai Fu (2002). L’Oreal aspires to beauty to everyone. Helping men and women around the world realise that aspiration and express their individual personalities and gain self-confidence to the full is their main mission. There are some of missions from L’Oreal are its unique Research arm enables it to continually explore new territories and invent the products of the future and also provide access to products that enhance well-being, mobilising its innovative strength to preserve the beauty of the planet and supporting local communities which means beauty is commitment which are exacting challenges which are a source of inspiration and creativity for L’Oreal. This commitment has been reflected in innovation that caters for the world’s diversity and adheres to eco-friendly design principles without compromising consumer safety. Mission is an essential purpose that differentiates one company from others that gives so much meanings and values to their business and to the wor king lives of the employees and they are proud of their works. L’Oreal’s strategy for leadership which is the process of leading a group and influencing that group to achieve its goals (Robbins, DeCenzo, and Coulter, 8th edition) that is based on continuous investment in rigorous scientific research and development as a business. This enables their brands to deliver products which are innovative which is the process of taking a creative idea and turning it into useful product, service, or method of operation (Robbins, DeCenzo, and Coulter, 8th edition), highly effective which means doing right things, or completing activities so that organisational goals are attained (Robbins, DeCenzo, and Coulter, 8th edition), practical and pleasant to use, and which are manufactured to the most demanding standards of quality and safety. They also constantly challenge themselves and their methods by aiming excellence. L’Oreal’s research work is taking its investments onto new scientific and technological ground. In the field of biol ogy for example, the genomics explosion, progress in stem cell research and intensive use of multiple reconstructed skin models are giving us a clearer understanding of the diversity of the aging mechanisms at play in different ethnic skin and hair types, while enabling us to identify new cellular and molecular targets and to predict effects more quickly and accurately. They place great value on honesty and clarity: their consumer advertising is based on proven performance and scientific data. They are committed to building strong and lasting relationships with their customers and suppliers, founded on trust which is belief in the integrity, character, and ability of a leader and mutual benefit. Followers who trust a leader are willing to be vulnerable to the leader’s actions as they are confident that their rights and interests will not be abused. (Robbins, DeCenzo, and Coulter, 8th edition) They do business with integrity: they respect the laws of the countries in which they operate and adhere to good corporate governance practices. They maintain high standards in accounting and reporting, and support the fight against corruption. They deliver long-term, sustained shareholder value by protecting and making the most effective use of company assets. L’Oreal aim to make a great place in which to work as an employer. They know that their employees are their greatest assets. They are entitled to a safe and healthy working environment: one in which personal talent and merit are recognised, diversity is valued, privacy is respected, and the balance between professional and personal life is taken into account. They believe in offering their employees a stimulating environment, exciting personal opportunities and a chance to make a difference. They encourage an atmosphere of openness, courage, generosity and respect, so that all their employees feel free to come forward with their questions, ideas and concerns. As a responsible corporate citizen, they play their part in creating a world of beauty and fairness. They are mindful of their impact on the natural environment, including biodiversity, and constantly seek to reduce it: they are determined to avoid compromising tomorrow for the sake of today. They make a positive contribution to the countries and communities in which they are present and respect local cultures and sensitivities. They are committed to the respect of human rights. They want to help end the exploitation of children in the workplace and the use of forced labour. They also want an end to animal testing in their industry, and they contribute to the development and acceptance of alternative methods. They actively seek out and favour business partners who share their values and their ethical commitments. This is the spirit in which L’Oreal operates: the L’ORÉAL SPIRIT. L’Oreal brands are divided into consumer brands, professional brands, and luxury brands. Consumer brands are L’Oreal Paris, Garnier, Maybelline New York, Softsheen.Carson, CCB Paris, Vichy, La Roche Posay, Innà ©ov, Skinceuticals, Sanoflore, Roger & Gallet. Professional brands are L’Oreal Professional, Kà ©rastase, Redken, Matrix, Mizani, Pureology, and Shu Uemura Art of Hair. Luxury brands are Lancà ´me, Biotherm, Helena, Rubinstein, Kiehl’s, Shu Uemura, Giorgio Armani, Ralph Lauren, Cacharel, Viktor & Rolf, Diesel, YSL Beautà ©, and Maison Martin Margiela. While retailer is The Body Shop. In 2009, L’Oreal published a report on its sustainable practices, which repeated the claim that it does not test finished products on animals. The problem is that as one of the world’s biggest cosmetics firms, much of its work is in the development of new ingredients for its products, and it is here that Naturewatch’s problems arise. EU legislation actually demands that all new cosmetic ingredients be tested on animals, although from 2009 onwards it has been working with cosmetics firms to eradicate the use of animal testing by 2013. ‘L’Oreal has not used animals to test its finished products since 1989, except in the case where national legislation requires it,’ the cosmetics giant said in its sustainability report. ‘This is the case in certain countries where L’Oreal operates and in those locations regulations require testing using animals before substances can be registered for commercial use. As L’Oreal operates on an international scale, it is obliged to comply with the current national legislation for products that are manufactured locally and sold locally.’ L’Oreal argues that it is a world leader in researching alternatives to animal testing, including the development of artificial tissue on which it has spent â‚ ¬600m to date. It is also a founder member of the European Partnership for Alternatives to Animal Testing and closely involved in the international Tox Cast initiative which is run by the US Environmental Protection Agency. Rather than a cruel advocate of animal testing, it is in fact fully engaged In attempting to make the practice obsolete. The owner of one ethical skincare firm told the Ecologist that companies like L’Oreal do face a tough set of choices; either innovate in order to maintain their market share, or use existing ingredients and allow less ethical competitors to launch new products, or continue developing within the limits of regional legislation. Smaller producers can simply find green or ethical ways to produce established ingredients. Few ethical firms could afford to pay for the necessary research on artificial tissues that L’Oreal has done, he adds – at current exchange rates, â‚ ¬600m is not far off the  £652m it paid for The Body Shop in 2007. If you do decide that L’Oreal and Nestlà © are acting in an unethical manner then the next big question is: should brands like The Body Shop or Pureology be punished for the sins of the parent company? The founders of both firms have strong ethical principles, and sold their companies so that their message could reach a wider market, making it a tough choice in both cases. Buying their products may line the pockets of their L’Oreal and Nestlà © paymasters, but by buying from The Body Shop, which does not test any of its products on animals, or vegan Pureology, you could also be sending a message to the guys at the top: more of the good ethical products, less of the morally questionable. Given that many big corporations are now spending more and more on big, ethical brands – Coca Cola, for example, now owns the UK’s Innocent, while another US giant, Kraft, has Green and Blacks chocolate – this is a problem which is unlikely to go away for the ethic al consumer any time soon.

Choose any country, assess its current macroeconomic position and Essay

Choose any country, assess its current macroeconomic position and discuss what policy options might be adopted (or have been ado - Essay Example This is translated in the macro level as the economy’s total income and total expenditure. GDP measures both the income of the people in the economy and expenditure in the form of consumption, investment, government purchases and net exports. We can assess the economic performance of United Kingdom (UK) using the economic indicators mentioned above. We begin with analysis of the trend in UK’s GDP. There were rises and falls in UK’s GDP as results of the economic fluctuations over the years but the latest figures in its trends reveal the positive position of UK. The UK figures show that GDP on a comparable basis (constant basic prices) grew by 0.5 per cent in the year to end-September 2010 and grew by 0.7 per cent in the third quarter of 2010 (www.scotland.gov.uk 2011). These figures are the results of the experienced increase in both services and construction sectors, 0.6 % and 1.6% respectively and the fall in production sector by 0.4 %. This trend was presented in Figure 1. FIGURE 1. UK GDP GROWTH RATE (2000-2010) In this graph, UK’s GDP was positive from year 2000 up to the first quarter of 2008 and started to register negative growth rates in the second quarter of 2008. There was a negative GDP gap as the actual GDP was less than the potential output. This was the same year when the global recession hits most countries around the world. Recession is one of the economic fluctuations that economies have to face and pass through because failure to do so will cause economic depression. It is a period of declining real GDP, accompanied by lower real income and higher unemployment. UK is one of the affected economies by the recent global crisis. The effects were seen and felt by everyone in the economy. The findings of a survey of almost 5,000 small, medium and large businesses suggested that UK faced a serious risk of recession within months (BBC 2008). Major businesses reported fall in their production and sales. Firms particularly i n the manufacturing and services sector have experienced serious cash-flow problems as results of the lowest levels of sales and orders, job expectations and confidence hit. Both consumers and firms were losing confidence in the recovery of the economy. This made them to hold on tight to their money and refrain from spending, making the consumption and investment level very low. We all know from our circular flow of economic activities that expenditures on buyers purchases and consumption will be the income of sellers of products and providers of services. The effects of the changes in consumption behavior of the households were extended to the producers. House builders has to cut their jobs and reported that completion of their house sales fell. The services firms like restaurants, gyms and tour operators were also hard hit by the decrease in consumption level of the households. The low volumes of production and sales of the businesses caused the real income to fall and contributed to higher inflation rate (Friedman and Schwartz 1982, p.253). More firms have decided stop their production activities because the present condition won’

Human Communication Interface Comparison Assignment Essay

Human Communication Interface Comparison Assignment - Essay Example The physical user interactive display enhances the richness of the media content being displayed, making it more motivating for a customer to search through such content with much ease. This paper will compare the physical interactive user interface in Netflix.com and Hulu.com in determining which interface presents better user interactivity in movie watching and streaming. A good interactive physical user interface makes it easy to use for audience with different abilities. Fitt’s law and Hick’s law of interactive user design will be used in comparing between the two websites. Interface Description Netflix.com and Hulu.com are two movie streaming and TV content streaming sites respectively, used by movies lovers and those who like streaming digital content directly. In this paper the desktop interactive interface presented by Netflix.com and Hulu.com will be compared in investigating the system that has been designed according o the principles of interactive design, an d according to Hicks and Fits design laws of interactive design. ... Interaction Description Both Hulu.com and Netflix.com require member subscription where in order to access the content, one has to sign into a private account. This implies that they both charge varying subscription fees to their members and are considered cheaper alternatives by many movie lovers and in TV content streaming. Both Netflix.com and Hulu.com are accessed over the internet and use a broadband to stream digital content. Therefore, the display of the film graphics, online TV shows, documentaries among many digital contents that are stored and streamed from the two sites either through a free service for Hulu.com, or through subscribed services for both Hulu and Netflix. The main difference is that Hulu Plus is mainly dedicated to TV shows, with its user interface display being made of a wide collection of TV shows and documentaries, while Netflix mainly focuses on movies, with its user interface portraying the numerous movies that can be obtained from the service, all in a n interactive graphic (Kanouse, 110). Hulu.com will thus attract more TV and documentary lovers while Netflix has its audience across both TV lovers and movie lovers. The main interaction in the two websites takes place as viewers access the sites, log into to private accounts, and search for the required contents to watch. The desktop before logging into private accounts is thus critical in guiding and assisting the viewer through the available contents to make searching easy , speedy with the least number of non-repetitive actions required to access such content being critical in determining the ease of use in each website. Users are required to use a few tools in

China Kitchen Case Study Example | Topics and Well Written Essays - 1750 words

China Kitchen - Case Study Example ethical and legal issue brought up in the Kitchen Best case invites ethical questions when doing cross-boundary business in Southern China and the risks associated to such business practices and how could such behavior/s be avoided in the future. The ethical and to certain extent legal issues that beset Kitchen Best became apparent at the end of 2009 when Malaysia-based distributor Shago commission a European designer to come up with a range of appliances for its 40th anniversary collection. Shago then placed orders with Kitchen Best with some of appliances ordered came with a special gift set of microwable tableware. Shago however complained that the bowls and plates in the gift sets were not microwable and this is breach of contract where Shago demanded both a refund and compensation. Upon investigation, it was found that Sze, Kitchen Best’s purchasing and production manager who had been responsible for sourcing the gift sets had awarded the contract to a factory in Dongguan that was owned by his brother-in-law. In return for the order, Sze and his wife were offered a free package tour to Europe. Wei, who knew about the personal relationship between Sze and the factor owner, had not reported it in view of their rela tionships with Li. When in-house testing later showed that the product was faulty, she informed Sze, who told her he would handle it. However, no remedial action was taken and Wei decided not to pursue the matter any further. This incident was followed by the incident with Haus de Metro where bribery happened in the testing and certification of samples. This occurred when a shipment that was sent to German retail chain Haus de Metro did not meet the company’s safety requirements contrary to the satisfactory testing report received by Kitchen Best. Kitchen Best had subcontracted HdM’s orderfor electric water dispenser to Qinghua Electrical Appliance Ltd as its own production lines were fully occupied. Kitchen Best arranged for Keemark

"Unethical conduct" during a negotiation Essay

"Unethical conduct" during a negotiation - Essay Example Lewis (1985) expresses the idea that it is difficult to determine which practices in business are ethical and which not. There is no definition which business practices are considered unethical. There is no common denominator as to what is unethical in business negotiations. Peoples views about ethical behaviour vary, depending on their culture, upbringing, age group, educational background and possibly even gender. Even though, there is no definition, it will be fair to admit that as long as participants are willing to approach each others arguments in an honest way and exchange information in a socially agreeable way without abusing their powers this is an ethical business negotiation (Lewis, 1985). Negotiating is indeed conveying the information in a way that persuades the counterpart (Lewicki and Robinson, 1998). Thus, the primal source for unethical conduct lies in the honesty of the exchanged information. In this train of thought, bluff, lies and deception all come as natural tools and negotiators use them to manipulate in order to turn the deal in their favour. Threatening can also be interpreted as an unethical practice and a way to demonstrate who has the upper hand. However, Lewicki et al (2001) suggest that power in negotations should not be viewed as coercive or absolute. Even though the power in negotiations is the capacity to influence and get the desired outcome, there should be a clear line between using power in interpersonal situations and that of applying it in business environment. According to Lewicki (1983), when negotiators decide to use lying, it is to gain power over the opponent by providing false information. Lying can take the form of bluffing or deception. Sometimes such practices can be considered as a strategy in the business game. Business ethics should not be confused with morals and ethics in the private life. By and large bluffing is morally right and is accepted in

Organization Research Paper Example | Topics and Well Written Essays - 1500 words

Organization - Research Paper Example The study of organizational behaviour utilizes information gathered and interpretation of the findings for canalizing the behaviour of individuals as well as groups within the organizational environment (Lycos Inc. 2013). It is in this context that prevalence of ineffective communication strategies often gives rise to perplexities within the organisational environment and thus works as a core reason for many organisational issues as can be witnessed in the case of HSBC (Slater and Cruise, 2012). Issues of Motivation Motivation plays a pivotal role in the organizational context often being referred as a determinant which reveals that how much effort can be given in order to attain organizational effectiveness by individual employees. Effective organizational behaviour helps in fostering motivation and team spirit in order to attain the desired objectives of the organization. However, in the absence of effective motivation, employees are most likely to avoid additional responsibilities and decipher reluctance towards change, giving rise to particular issues within the organisational environment (Lycos Inc. 2013). Performance and Rewards Appraisal Performance and rewards appraisal can be depicted as a process through which evaluation of contribution rendered by the employees in the organization are reviewed during a specific period of time. Appraisal of performance in the modern day context emphasizes on objectives to attain the desired level of performance as well as setting of goals for the organization. Hence, in the absence of such systems, organisational leaders are likely to lack in directing employees towards organisational goals and thus face difficulties in obtaining the desired level of performance from... This essay stresses that effective leadership with organisational environment, deciphered by interpersonal roles towards decision making can further play a major role in mitigating organizational issues of any organization. In this context, it can be stated that by motivating members in the organization, managers are capable of attaining their desired organizational goals. It can also be stated that with the management of group dynamics with effective leadership, various issues can be prevented at the onset. Additionally, the leaders are also responsible in evaluating performance of employees and provide rewards to the employees for maintaining effective performance that can certainly result in the successful prevention of organizational behaviour related issues by a greater extent. This paper makews a conclusion that the organizational behaviour acts as a vital aspect in the modern day context. It is an application of managerial knowledge and skills used for investigating group as well as individual behaviour within an organizational setting. The issues of organizational behaviour such as managing communication, leadership, participation, and change management among others are required to be mitigated for organizational effectiveness. It is worth mentioning in this context that effective communication, effective leadership, and adherence to proper ethical standards shall be referred as major initiatives to mitigate issues related with organizational behaviour.

ACCION International Essay Example | Topics and Well Written Essays - 250 words

ACCION International - Essay Example These initiatives aimed at improving economic growth in the places that had been affected by acute poverty. This article will provide a general opinion regarding the readings concerning the economic performance. This organization provided financial services in the form of loans and business training to enable the poor individuals to sustain a decent lifestyle. In both cases, they have developed microfinance institutions that are able to achieve several financial factors (Chu 5). This enables them to attain a significant scale in the market. All contributions made were directed to the economic development of the poor countries. Therefore, they used two methodologies to develop commercial microfinance institutions. The first method involved performing a transformation of the Non-Governmental Organizations to microfinance institutions. The second priority was based on creating equity funds, which will enable to provide a capital base for the microfinance institutions (Chu 9). The Non-Governmental Institutions could also be transformed into financial institutions to manage the economic crisis. In conclusion, this will enhance partnership in most commercial banks and maintain a strong leadership position in the microfinance industry. Furthermore, the transformation will entail the development of certain methodologies that enable the microfinance institutions to serve individuals from the low-income population. This will substantially boost the outreach of the microfinance segment in the society (Chu 17).

Project Management (CASE STUDY) Essay Example | Topics and Well Written Essays - 2000 words

Project Management (CASE STUDY) - Essay Example For the Scantel project the tabulation of the time required by various activities and the estimation of the critical path method is calculated and shown in Appendix - 1. From the table it is known that the most critical events are No. 1, 4, 8, 11, 12, 14, 15,34, 35, 36, 46, 47, 48, 40 and 50. The meaning of this is that, the completion of these activities are crucial for the completion of the project. If there is a delay in these activities, the entire project can get delayed. If these event numbers are interpreted from the Scantel event listing, (Appendix 21.3), it shows that the critical path activities lie mostly in the processes of The activities that are related to these activities are the start systems engineering, complete interface transient tests, complete compatibility testing. These activities can cause delay because this was the first time such system was being developed. It will be very critical because, Callister has to first decide the major parts of the system, their functions and how they are related to each other. After the architecture is decided the next issue is to decide whether the components should be developed in-house or to be bought and redesigned. Hence, the procurement of all the prototypes and overall simulation is going to be a potentially time delaying event. The next group of ac... The instrument Development team which was heavily consulted by the Scantel team for these activities, had very little experience of this type of work. Also in the Instrument development team, young software engineer had been recruited to handle this job for the Scantel project. But based on his expertise it was difficult to determine the completion times confidently. All testing activities which include events 34, 36, 47, 48 and 49 are all events that can cause potential time delays. These testing activities can cause potential time delays because it involves the coordination and analysis of all the subsystems. But it is healthy for the project to be on a tight schedule in this phase because it will be advantageous in the later stages of the project. The cost or time overrun in the early stages of the project might actually be a superior design effort which would reduce the time and money required for the entire effort. If early stages of the project looks expensive, it is possible that it could bring down the costs at the later stages of the project. Especially event 34 can be delayed because of possible delays in development of lens, development of chassis and body and development of the display system. In the network it is shown that the main tasks associated are separated into engineering, testing and rework phases. It seems that each phase i s independent. But the potential threat of rework after the system and integration testing would be strongly dependent on the amount and quality of prior engineering. The testing events may cause time delay to the project because all the prior engineering works have to pass this stage and sometimes

Policing in Kelsey Essay Example for Free

Policing in Kelsey Essay In this paper, I will discuss the budget cuts on the City of Kelsey. The mayor has assigned me as a budget director to review and perform budget cuts on the City’s Police Department, due to a 15% budget cut on the City deficit. The state legislature wants to hire less Police Officers and build more prisons. The Police Department currently has an annual budget of $16,177,678. With the 15% budget cut, the mayor is requesting from the Police Department, that leaves a new annual budget of $14,236,356, a decrease of ,941,322. The major change that will affect the fiscal cycle of this budget year is the decrease in the hiring of Police Officers. The City of Kelsey was in the process of hiring 10 new Police Officers to fill the 10 position that were vacant, due to six retiring Police Officers and four Police Officers finding other employment. Now with the 15% budget cut, the City will not be filling these opened positions, thus saving the City $1,200,000. New vehicle and maintenance cost will also decrease, due to not hiring the new officers. Last fiscal year the City Manager allotted $150,000 for 5 new vehicles and maintenance cost for the hiring of the new Police Officers. As a budget director, I went to the Police Union and request a 10% cut in wages or freeze the wages until the next fiscal year, thus saving $300,000. Also cutting 16 paid holidays a year will save the City $400,000. The Police Union Committee advised the Union has only agreed to a 1% pay cut within the next fiscal year, which will save the City $30,000. The Committee has also agreed to 10 paid holidays a year instead of 16. This will save the City an annual $150,000 a year. The Chief of Police has agreed to cut the training budget by 80%. The City will save an annual budget of $125,000. With these cuts alone, the City will save $1,655,000 alone. Another proposal will cut community programs and events within the next fiscal year. The annual â€Å"Shop with a Cop† or â€Å"Trunk or Treat† is in the annual budget for $10,000. Domestic violence programs can also be cut saving the City an  annual budget of $50,000 a year. Finally, the City will cut all overtime pay for the reminding of the fiscal year, saving the City an estimate of $500.000. With all the above-mentioned budget cuts, the City will project to see a 10% increase in crime. First, not filling the 10 Police Officers position will decrease the number of Police Officer per shifts, thus running the shift at staff minimal. Running the shift at staff minimal will decrease response time to service calls. The Mayor and City Council requested a 5 to 7 minute response time to every service call last fiscal year. With the decrease in personal, a new projective response time will be 10 to 12 minutes. The city has a collective bargaining contract with the Police Union. The Police Union has agreed to a 1% pay cut. Per the collective bargain contract, the City will repay the 1% back at the beginning of the next fiscal year, plus the cost of living increase (7%). I, as the Budget Director will have to go back to the Police Union next fiscal year and asked for an additional pay cuts. Per the collective bargaining contract, the Police Union does not have to cut pay or other benefits that the city provides. If the Police Union does not cut pay next fiscal year, the city will be forced to cut more position instead. Which means fewer Officers per shift, and longer response times to calls. Cutting the domestic violence program that helped victims and offenders will increase the number of incident of domestic violence more than 30% over the next six months. The program-helped victims relocate to a safer environment. The program also helped offenders with counseling. With the shifts at staff minimal, a plan of assigning Officers to areas will have to be established. The City is broken up into three sectors. Sector 1 is the business community and normally requires 40 Officers per shift. Sector 2 is residually areas that normally require 40 officers per shift. Lastly, sector 3 is rural area of the city, and this area requires 10 officers per shift. With the decrease in staff and overtime, area command staffs will assets the needs of each area and assign officers as needed. A federal grant was proposed for an additional $300,000 per year for the next three years is now in the works. The federal grant is for community police programs. The final approval for the grant will take up to 90 days. Inclusion, the 15% budget cut in this year’s fiscal year was successful. Hopeful the economy gets better and next fiscal year is a huge success. The City of Kelsey will continue to grow and  be a safe community to live. Reference Kelsey Annual Budget for the Fiscal Year 2005-06 (2012, Jan). Retrieved from https://ecampus.phoenix.edu/secure/ aapd/cist/vop/ Government/KelseyCity/citygovernment.asp

The United States Constitution Essay Example for Free

The United States Constitution Essay Introduction The Revolutionary War had come to a satisfactory conclusion, and no particular cause of urgency gripped the delegates to the Constitutional Convention, as they gathered in Philadelphia in the spring of 1787. The Continental Congress conducted all functions of the central government since the commencement of its first session in September of 1774, on the heals of the Boston Port Act. News of this latest move of the British Parliament, which ordered the closing of Bostons harbor pending the repatriation of losses suffered by the East India Company on account of Bostons infamous tea party, reached American shores in May of that year (Rakove 21). The rallying cry during the American Revolution was for American sovereignty to establish independence from Britain, while the major issues that motivated that cry centered on the protection of colonial property from the long arm of the British Parliament. Acts of Parliament in the 1760s and 1770s, such as the disturbingly invasive Stamp Act of 1765, struck many colonists as overly demanding, and intolerable violations of local control (Keane 89). While the Stamp Act was particularly inflammatory, Parliament passed numerous acts during this period, including the Sugar Act of 1764, the Declaratory Act and Townshend Acts from 1767 to 1769, and the Boston Port act of 1774 (Rakove 22). The predominant substance of these acts was taxation; the mother country felt such taxes should be expected from the colonists to assure they contributed their share toward supporting the empire and preserving the benefits all English citizens enjoyed from this empire. The safeguarding of global trade provided a prominent example; it augmented the wealth of the empire and her mercantile class. Parliament regulated this trade, and protected its continuation by the provision of war ships. But the extractions of wealth Britain demanded from her American colonists to support the empire were not seen as justified by many in America. Britain was embroiled in a long-standing war against France. The colonists believed they were being taxed excessively to support this war effort. Many colonists felt they paid their dues to the empire by suffering direct exposure to the French and Indians during recent conflicts, and resented the additional imposition of greater taxation (Keane 88). They demanded greater local control over the levels of revenue to be submitted to Britain, and an exclusive right to determine the means of collecting that revenue. Many patriots, such as Samuel Adams, worked for years to pull together a more unified American resistance to British claims. On the heals of the Boston Port Act, Adams noted that American response to it suddenly wrought a Union of the Colonies which could not be brought about by the Industry of years in reasoning on the necessity of it for the Common Safety (Rakove 40). Urgency beset the delegates as they gathered to coordinate a response to recent onerous Parliamentary measures, and government under the First Continental Congress got underway. Within a year they shifted from evaluating diplomatic responses to coordinating the American military preparedness for war against British troops. By the summer of 1776, they issued the Declaration of Independence, declaring for King and country that reform, compromise, and reconciliation no longer sufficed. Events now necessitated a clean break with the mother country. The Continental Congress, operating under the framework established by the Articles of Confederation, fulfilled American requirements for centralized government through the successful completion of the Revolutionary War in 1783, and until the fateful spring of 1787 (Bowen). What conditions caused the delegates gathered for the convention in Philadelphia in 1787 to propose a radically different government? What motivated them to propose the dissolution of the Continental Congress, and suggest that the sovereignty of their respective states be usurped by a newly formulated national government? How did issues of control over property enter into this dynamic? This paper examines and gives answers to these questions. Conditions Leading Up to the Constitution Radical in nature and revolutionary in result, the proposal formulated by the Convention of 1787 far exceeded the evolutionary goals set forth in the guidance given to delegates prior to their arrival. The state legislatures, firmly sovereign under the Articles, did not send delegates in the expectation that the result would be a Federal government subjecting the states to the will of a national sovereign. The Continental Congress sanctioned the Philadelphia convention for the sole and express purpose of revising the Articles of Confederation (Bowen 4). Instead of revising the Articles, the proposal emanating from the Convention turned the Articles into a dead letter, upon its adoption by state ratification conventions. Moreover, the delegates formulated a government so radically different in nature that its breadth and scope was not even contemplated as a realistic possibility by the population at large in the Spring of 1787 (Larson). Defects of the existing system, more than the pleasure of free intellectual discourse, provided the principle motivation for the delegates to generate the solutions contained in the new Constitution.  Ã‚   Two prominent problem areas compelled them to formulate this radical proposal for change. First, vices of the state governments, which could not be adequately restrained under the existing system, resulted in numerous problems motivating reform (Madison 4). The second set of forces at work for change was the insurmountable limitation besetting the Continental Congress in its effort to carry out its assigned functions. These forces formed pincers of change operating on the delegates. Property rights played an important role in both arms of these pincers. Many delegates at the Convention believed that the state governments often abused their authority by unjustly impacting private property rights; they looked for opportunities to curb these abuses through a newly formulated national power (Nedelsky 22-23).   Additionally, the Continental Congress lack of authority over property contributed substantially to its ineffectiveness. Restrictive trade measures pursued by both Britain and France within a year of the Treaty of Paris proved to be more detrimental to American interests than the British retention of forts on the new countrys frontier.   Britain discriminated against American commerce in numerous ways, including the closure of its own ports and those of the West Indies to ships from her lost colony. Such provocations should have been met with retaliatory commercial measures. Unfortunately, the Continental Congress lacked the authority to coordinate such measures, and since the impacts of various options fell with different force upon each state, no particular option would be readily agreed to or complied with by the various legislatures. While the British parliament coordinated trade policy to punish American commercial interests, the Americans could not coordinate a retaliatory policy to force the British to reverse their practices (Mee 30). Secure access to the Mississippi River was pivotal to the issue of commerce for all inhabitants of the Western frontier, and proved to be another source of consternation for those counting on the Continental Congress for solutions.  Ã‚   The movement of products to ports from interior lands relied on shipping them down the Mississippi, through the Gulf of Mexico, to ports on the Atlantic Ocean. Relying on over-land routes to ports on the Atlantic was unpractically expensive, in 1784, Spain declared that the Mississippi closed to American navigation (Keane 94-5). In addition to grappling with Mississippi navigational rights, Congress was also attempting to guide the development and settlement of Western lands. Setting up the framework of the nations expansion to the West, and the admission into the Confederacy of future states resulting from this settlement, was another key challenge facing Congress. As settlers streamed to the West, they required protection from the native populations, who were typically displaced without fair compensation, and who often heckled and attacked settlements in response (Mee 207-208).   Protection for such settlers could not be provided in earnest, due to the ever-present incapacity of Congress to find funds to appropriate to the cause, as well as substantial disagreement about the details of how Western settlement should proceed. During American history around the time of the crafting of the Constitution, poverty very likely did mean sloth and idleness (Bowen 70). At that time, land was an abundant resource and three-quarters of Americans earned their living in agricultural pursuits. Labor was relatively scarce; no large pool of unemployed people existed to keep downward pressure on wages. Eligibility to vote during this period typically required that one own enough property to qualify as a freeholder. Most citizens possessed property exceeding these prescribed thresholds. Robert Morris, one of the nations leading financiers, and a delegate to the Convention, estimated that ninety percent of those otherwise eligible to vote in America met the requirements to be considered freeholders (Nedelsky 77). To qualify as a freeholder in Virginia for the first elections held under the new Constitution, a white male over twenty-one years of age needed to own either fifty acres of property, or twenty-five acres with a house (Labunski 152). Even poor immigrants could normally find work that paid well enough to allow them to accumulate adequate savings to purchase land. Americans of the revolutionary era were particularly susceptible to political arguments stressing property rights. Easy availability of land had long characterized colonial society, and by the time of the revolutionary crisis the ownership of land was widespread. Indeed, this broad distribution of property was one of the most distinctive features of colonial life, in marked contrast with the situation in England. Even landless persons could reasonably hope to become owners eventually (Labunski 160-3). Achieving any reform through amending the Articles of Confederation required the agreement of all thirteen states. All prior attempts at amendments failed to achieve such a consensus. Rhode Island did not send delegates to the Convention, and for years openly admitted that the state had no interest in allowing modifications to the Articles. While the delegates ostensible purpose was to propose an evolution to government under the Articles, such a path already had a track record of failure. The performance of the state governments caused much concern. The Continental Congress lacked the authority to check the transgressions of the states or carry out essential national functions on their own accord (Bowen 235). These conditions convinced the gathering delegates that action was required. Many of their most significant concerns with governmental operations at the state level and national level were connected to the issue of property rights. The Founding Fathers gathered in Philadelphia with a desire to retain a government founded on the republican principle of majority rule, while also formulating new safeguards for the protection of property beyond those present under state governments. Previous attempts at evolution proving fruitless, the delegates turned to revolutionary proposals in pursuit of these aims. Constitutional Convention As Madison entered the Pennsylvania State House to attend the Constitutional Convention, in May of 1787, he struggled to resolve the tension between formulating a republican government based on the will of the majority, and preserving justice for the minority in matters of personal liberties, such as the protection of property. Establishing a strong enough tether to protect the minority from such measures while still preserving republican principles would not be easy. What steps did the framers take in establishing a republic to protect property rights from being plundered by the majority? They successfully pursued both explicit language to protect property, and a structural design that implicitly lead to the protection of property. The resulting construction left many particular questions about property unanswered, but bestowed to future generations a government framework that rested on republican principles while also assuring a relatively high level of protection for the rights of the propertied minority.  Ã‚   The success of Madison and his compatriots at this endeavor, in the form of our Constitution, placed American government on a strong foundation from which to proceed (Labunski 189-94). The Constitution contains explicit language establishing authorities related to property rights and safeguards for the protection of private property. Before addressing the way the new governments structural design implicitly protects the rights of those holding property, these explicit provisions will be reviewed. They are predominantly located in Article I of the Constitution, which outlines the legislative framework of the new government. The framers aimed to place significant new limits on the ability of states to enact legislation assaulting property rights or redistributing property, such as the troublesome wave of debtor relief laws states subjected creditors to in the years following the Revolutionary War. Language in Article I, Section 10, established specific restrictions on the power of states.   Included therein was a prohibition on forcing creditors to accept payment tendered in anything other than gold or silver coin, also known as specie (Larson 198). Section 8 of Article I, which delineated the powers given to the new national Congress, granted that body the power to coin money and regulate its value, while Section 10 prohibited the states from doing so.   This language took aim at the notorious practice of printing money, which often turned out to be valueless, and forcing creditors to accept it as payment for debt. The framers also attempted to protect the property of creditors from plunder by reinforcing contractual obligations binding debtors and creditors (Ely 45). In a move destined to have far-reaching implications relative to the sanctity of contract law, and its importance in protecting propertied interests under all contractual arrangements, Section 10 prohibited states from enacting any law impairing the obligation of contracts (Larson 207). These provisions, along with the assurance provided under Article VI that all debts valid under the Confederation remained enforceable under the Constitution, were all efforts to protect the property of creditors. They shielded the minority creditor class from the political muscle the debtor class brandished so successfully under the Articles of Confederation. The regulation of commerce impacts private property, by influencing its value in numerous ways and providing a venue for its fair trade. As with the production of coins, the framers both explicitly granted Congress the power to regulate commerce, and prohibited states from interfering with such regulations. The previous section explored many of the areas in which the limited authority the Continental Congress exercised over commerce between states and with foreign powers caused difficulties.   The gathering of the Philadelphia Convention of 1787 followed a Convention held in Annapolis, Maryland in 1786, which gathered primarily for the propose of proposing amendments to the Articles of Confederation that would allow for the national regulation of commerce (Larson 207). Delegates from only five states arrived at the Annapolis Convention; such meager participation made it clear that any substantive measures emanating from the gathering would be stillborn. But, instead of dispersing with no action at all, Madison and others present called on the states to send delegates to Philadelphia nine months later to devise such further provisions as shall appear to them necessary to render the constitution of the federal government adequate to the exigencies of the Union (Rakove 374). The weak Continental Congress could not prevent such measures, and commercial regulations between the various states and between states and foreign powers often despoiled the value of property by establishing regulations to assist some groups with little regard for the interests of others. The explicit limits in Section 10 on state powers included language clarifying that states could not lay any imposts on imports or exports or enter into any compacts with other states without the consent of Congress. Particularly important to delegates from the land-rich southern states, Section 9, which spelled out specific limits on the power of the national Congress, provided protection for the propertied agrarian interests by banning any tax on exports (Ely 43-4). The state governments demonstrated their lack of resolve to provide adequate protections to property rights under the Articles of Confederation. In all the areas discussed above, delegates attempted to remedy this within the republic being constructed by explicitly placing matters in the hands of the national government and limiting the power of state legislatures. Madison feared this would not be enough, and worked hard to achieve another safeguard from the destructive power of the states. While constructing a government based on the principle of majority rule inherently resulted in some threat to the personal liberties of the minority, Madison believed the new national government afforded better protection for such liberties than the state governments. He therefore fought to provide the national government with the power to veto any measures passed by the state legislatures, as a means of holding the untrustworthy state governments in check (Labunski 247). On the issue of taxation, those desiring more power be shifted to the central government won a major victory at the Philadelphia Convention. Experience under the Articles of Confederation demonstrated that for the national government to be effective, it must not be left to rely on the willingness of the states to provide revenue. Unlike the issues above, no language would prevent states from taking action in the area of taxes; this would be an area of mutual responsibility. The list of powers explicitly granted to Congress in Article I, Section 8, begins with the power to lay and collect taxes, duties, imposts, and excises (Larson 205). Under the Articles of Confederation, the central government lacked the means of carrying out most measures, because the states often refused to provide funds when requisitioned to do so. Alexander Hamilton, in Federalist Paper #15, claimed that this inability to raise revenue by acting directly on citizens was the great and radical vice in the construction of the existing confederation (108). The delegates agreed with Hamilton and others that this limitation must be remedied to allow any central government to operate effectively. Many believed the best solution would leave the power of direct taxation only in the hands of the state government, and grant a coercive power to the national government, by which it might force the states to comply with requisitions. However, the Federalists believed this position to fanciful, pointing out that coercing states resulted inevitably in coercing actual citizens. In mustering military force against a state that did not fulfill a requisition, it would inevitably be the citizens of that state receiving the blows, for example. The state, an ephemeral geo-political entity, can not itself be coerced (Doughtery 171). Worse yet, any measures meant to induce obedience would inevitably punish indiscriminately. It would not be only those unwilling to pay their share of a requisition in a state that would suffer from such measures. Applying coercive measures could not be a surgical exercise of carving out only the malignant specimen. It would instead be like a knight charging toward a phalanx landing his blow upon any member of the line present at the end of his lance. All citizens of a state would be subject to the suffering resulting from any coercive measures. Ratification of The Constitution Vesting the central government with the ability to raise taxes and thereby redistribute property directly, without working through the states, required achieving a proper balance between providing the central government with inadequate power and excessive power.  Ã‚   The resulting compromise required that any direct taxation by the national government would be apportioned according to population, which shielded those with land wealth from shouldering exorbitant shares of federal expenditures (Ely 43-4). Despite the efforts of those at the Convention, the issue of taxation proved to be one of the most contentious issues during the Constitution ratification debates held in each state. In the debate leading up to the slim margin of victory for the Federalists supporting the Constitutions ratification, the Anti-Federalists kept bringing this issue to the surface as a prominent example of the new governments excessive power. After this vote, the Virginians turned to developing Constitutional amendments to forward to the new government for consideration and adoption. The vote to forward an amendment limiting the central governments ability to directly tax passed by a wider margin than the vote on the ratification of the Constitution itself, indicating that even some of its supporters harbored concerns about giving the new government such power (Labunski 115). Though the word slave does not appear in the Constitution, three specific provisions strengthening the hands of slave-owners in the protection of their property interests were granted, in an effort to attain Southern support for the resulting document. First, it was agreed in Article I, Section 9, that importation of such persons as any of the states now existing shall think proper to admit could not be regulated by Congress prior to 1808 (Larson 206). Second, language in Article IV established that fugitive slaves must be returned to their owners, even in the event they cross state lines. While these two provisions treated slaves as property, the third provision dealt with determining the strength of each states representation in the House of Representatives. Southern delegates wanted them counted as people in formulating the distribution of representatives in Congress, to assure the adequate protection of their interests at the national level. On this last point, the delegates reached a compromise of counting three-fifths of the slave population for the purposes of Congressional apportionment (Larson 208). These provisions all strengthened the position of slave owners, and substantiate the claim that slavery was more clearly and explicitly established under the Constitution than it had been under the Articles (Ely 46).   However, it would be a mistake to accuse the delegates to the Convention of being oblivious to the moral implications of slavery. Indeed, the ability to hold other humans as slaves under established property law placed vexing restraints on the delegates ability to claim that property rights flow out of natural law. No one in 1787 defended the ownership of slaves as included among the natural rights of property. And yet most of the framers believed that since slavery existed as a matter of positive law, slave owners could claim the right to have their property secure. This painful reminder that not all positive rights of property were natural rights, or perhaps even consistent with natural rights, meant that the arguments for the security of property could not simply rely on claims of natural right (Nedelsky 153). It would be more accurate to conclude that slavery protections were an inevitable extension of the general importance the delegates placed on property rights, than to reach the conclusion that slavery itself was hotly contested, and that property protections grew out of any overarching debate on the topic of slavery. Many present at the Convention despised the peculiar institution, and most were morally uncomfortable with it, but accepted its existence as an extant political reality. Its management was incidental to the larger issue of protecting property rights in general, and its existence limited the ability of the delegates to claim that those protections flowed inextricably from mans natural rights (Larson). The framers achieved a desirable balance on the issue of property rights in the development of the Constitution. They enhanced the autonomy of individuals living under the resulting government by their efforts to balance governments power over property against the rights of individuals over property.   They substantially enhanced the power of the central government over property compared to government under the Articles of Confederation, while curbing the ability of state governments to impact property. They retained republican principles such as the rule of the majority. Thereby, no individual possessed absolute control over property. Nobody could think of themselves as a king with rights to property granted by God, and count on complete immunity from governmental impacts on property or redistribution of property (Ely). On the other side of the balance, explicit language and implicit structural safeguards were established to protect property rights and other essential liberties for everyone, even those in the minority. No large republics existed when the framers did this work, so they could not simply draw on the experience of others. They were familiar with a long history of monarchs and nobility holding onto power and wielding it to protect their property rights. They were also familiar with government under the Confederation, which brought the benefits of republican government to the citizens of America, but did not adequately safeguard property from the political agenda of a majority looking to improve their position at the expense of property owners. In the Constitution, the founders achieved a desirable balance, and succeeded in constructing a government that preserved republican virtues while also protecting minority liberties, such as the protection of property rights. Conclusion The framers of the Constitution placed a high priority on protecting the rights of individuals to acquire, accumulate, and appropriate property. Balancing the protection of property rights with the establishment of a national government founded on the republican principle of upholding the interests of the majority provided a key challenge for the members of the Constitutional Convention. The Articles of Confederation left sovereign power in the hands of each of the confederated states. The state constitutions, while far from uniform, all provided republican forms of government. As such, state legislative bodies responded readily to the outcries of their constituents. The majority wielded substantial power to achieve their aims, regardless of the justice of their cause. This often resulted in a lack of protection for the property of the more affluent minority, as they struggled against the will of the majority to redistribute property. The Founding Fathers judged many state legislative actions, pursued by the will of the majority, to be an unscrupulous taking of property from one group to benefit another. In particular, debtor relief acts, passed in the wake of the Revolutionary War, often heavily favored the debtor class over the propertied financiers of the war effort. The delegates that gathered at the Philadelphia Convention in May 1787, felt compelled to formulate a government providing greater protection for individual property rights. At the same time, they remained committed to retaining a system predicated on republican principles. No legitimate republican government could simply disregard the will of the majority by placing a cabal of the propertied few perpetually in power. The structure and operation of the government that grew out of the Constitution they created came about in no small measure due to efforts to balance tension between protecting the rights of individuals to safeguard property, and the rights of a republican government to exercise control over property for the benefit of the majority of the public. Viewed within the context of their place in history, the compromises they established in response to this tension were appropriately crafted to enhance the autonomy of those citizens living under the resulting government. Bibliography Bowen, Catherine Drinker. Miracle at Philadelphia: The Story of the Constitutional Convention May to September 1787. Boston, Massachusetts: Little, Brown and Company, 1986. Ely, James. The Guardian of Every Other Right: A Constitutional History of Property Rights. New York: Oxford University Press, 1990. Keane, John. Tom Paine, A Political Life. Boston, Massachusetts: Little, Brown and Company, 1995. Labunski, Richard. James Madison and the Struggle for the Bill of Rights. New York: Oxford University Press, 2006. Larson, Edward F. and Michael P. Winship, Eds. The Constitutional Convention: A Narrative from the Notes of James Madison. New York: The Modern Library, 2005. Madison, James. Vices of the Political System of the United States, 1787, Teaching American History, 2007 http://www.teachingamericanhistory.org/library/index.asp?document=802 Mee, Charles L. The Genius of the People. New York: Harper Row, 1987. Nedelsky, Jennifer. Private Property and the Limits of American Constitutionalism. Chicago: University of Chicago Press, 1990. Rakove, Jack N. The Beginnings of National Politics. New York: Alfred A. Knopf, 1979.

Motivational Theories for Travel and Tourism

Motivational Theories for Travel and Tourism Abstract The purposes of this dissertation are to demonstrate how the motivational theories in travel and tourism can be used as a foundation for research into ceasing participation in organized leisure activities, and to discuss methodological implications that emerge from such an approach. The research problem is the identification of three motivational factors that mostly influence the choice of leisure activity in the Lebanese tourism sector. The dissertation will rely heavily on literature review and primary research that used university students and a focus group of industry professionals in Lebanon. The theoretical background of this study is structured according to Iso-Ahola’s motivational theory. Iso-Ahola’s theory asserts that personal escape, personal seeking, interpersonal escape, and interpersonal seeking motivate tourism and recreation. This dissertation operationalizes and empirically tests Iso-Ahola’s theory for similar tourism and recreation experiences. The motivation dimensions are monitored using scenario-based data for sporting events, beaches, amusement parks, and natural parks. The first investigation used confirmatory factor analysis to explore the efficacy of six competing motivational structures. Three of these competing models achieved superior and similar fit statistics, with one model incorporating the most parsimonious structure. This model gave equal and direct salience to each of the four motivations. The second investigation examined the differences in motivation levels for tourism and recreation experiences. Tourism experiences exhibited higher levels of motivation, particularly for the personal seeking and personal escape dimensions. The third investigation found no relationship between the number of recent domestic and international vacations and tourism motivations among the subjects. Chapter I Introduction This dissertation seeks to explore the rationale for, and difficulties of operationalizing, the measurement of tourists’ satisfaction with their experiences in particular destinations. It suggests that the on-going systematic measurement of satisfaction with destinations is a valuable exercise that will have tangible benefits, but acknowledges the difficulties of doing this in a meaningful manner. The principal argument presented is that the measurement of tourists’ satisfaction with a particular destination involves more than simply measuring the level of satisfaction with the services delivered by individual enterprises. There needs to be a much broader, more encompassing means of measuring satisfaction, one that relates closely to the motivations which tourists have for visiting the destination in the first place. The tourism industry consists of a number of different sectors including the travel, hospitality and visitor services sector. Within each of these sectors there are a number of individual enterprises that provide a range of services to people who are traveling away from their home environment. This travel could be for a variety of reasons including for pleasure, to visit friends and relatives, to work on a short term basis, to attend conferences, to participate in business activities, or any of a number of specific reasons. While the industry distinguishes between the various groups according to their purpose for travel, convention has it that all these short-term travelers are defined as ‘tourists† Likewise, the industry distinguishes between various ‘markets’ according to their place of origin (international, domestic, intra-state, interstate, etc). These distinctions are not relevant to this paper which is concerned with all these forms of tourism. Tourists visit destinations and engage in various activities while there. These destinations can be classified in various ways and at various scales of analysis. For example, Lebanon could be regarded as a destination for international visitors while Beirut could be one for people from northern Lebanon. At a different scale, a city or even a region could be regarded as a destination. This paper is concerned with all these levels. It is not concerned with individual enterprises which exist within certain destinations. As noted below, there appears to be adequate analysis of tourism satisfaction at the individual enterprise level. What is missing is a broader view that looks at the way tourists respond to the totality of their experiences in a particular destination irrespective of the particular activities that they engage in. I am going to provide an explanation of the Lebanese tourism economy because this market is the model that this dissertation uses as the benchmark for testing Iso-Ahola’s motivational theory. I have chosen this country due to its reputation of being the jewel of the Middle East and one of the most desired destinations in the region. The understanding of the characteristics of this market will play a critical role in laying the foundations for the research and would allow to increase the integrity and reliability of this research. Moreover, the market is highly concentrated and the geographic area is small; this aspect would play a paramount role in diminishing sources of error; and in case of their occurrence it would be easier to isolate and rectify. In addition, being my home country; I view studying this market as a personal passion which would allow me to present with a high â€Å"motivational† level. I will start by providing a review of the state of Lebanese tourism and highlight the trends, review precious research findings, and pinpoint the market characteristics. Tourism in the Lebanese Economy Over the last decade the tourism industry has emerged as a significant sector of the Lebanese economy generating approximately $5 billion in income, employing 1 in 9 Lebanese and contributing about $1.5 billion in export earnings. While approximately 55% of tourism activity involves domestic travel, the fastest growing sector is in-bound travel. This has been increasing significantly over the last decade with Lebanon receiving 1.1 million visits in 2004. Despite the recent downturn in the economies of major source countries, and the unstable political landscape visitor arrivals to Lebanon are expected to grow at an average annual rate of between 5.7 and 7.8 per cent to reach between 1.4 and 1.7 million visitors in 2010. Being a relatively new industry characterized by growth, the focus has been on marketing, visitor numbers, and length of stay, expenditure patterns and other measures of consumption. As the industry has begun to mature in the last five or so years; there has been an increasing interest in such things as quality of service, accreditation procedures, and measurement of client satisfaction. The issues discussed in this paper should be seen as part of this maturation process in which the industry is looking to achieve long-term sustainable growth that generates benefits for the industry, the clients and the community as a whole. Methodology of Research Collecting data in marketing research often involves several different strategies, such as interviewing and analyzing documents (Merriam, 1998). Using multiple sources of information is useful in our research since we have doubts that a single source of information will provide a complete and comprehensive understanding of the research problem, so in our research we use multiple sources of information. Basically, there are two forms of data: primary and secondary data. While writing the dissertation, I will use several different sources when collecting data in order to increase the validity of the collected data. Secondary data is the data that has been previously collected and published. The secondary data used in the beginning of our research, originated from various sources. In the preparatory period, we have started by studying literature related to relationship tourism marketing, tourism buying and motivational behavior and motivational marketing concepts in order to get deeper insight into and understanding of the researched area. The other sources used for collection of our secondary data were: newspaper and magazine articles, course materials, on-line sources (Internet databases) and tourism companies’ materials (internal and external). The methodology used for primary research will be depicted at greater length in the third chapter. Current Measurement of Tourist’s Satisfaction Levels Despite the large body of literature available on satisfaction research in general, only a few academic studies have focused directly on customer satisfaction amongst tourists. Of these, an even more limited number have been undertaken in Lebanon. The major studies include Fick and Ritchie (1991), Reisinger and Waryszak (1994), Arnold and Price (1993), Crompton and Love (1995), Geva and Goldman (1991), Maddox (1985) and Ryan (1995). Because of the limited material available in the academic literature, a preliminary survey of organizations that may have investigated tourist satisfaction was undertaken. Given the broad focus of the paper and the limited space, no attempt was made to look at individual tourism enterprises measuring the satisfaction level of clients as part of their on-going quality assurance program. The most common example of this is the questionnaire that is left in individual hotel rooms. These vary from single response questions to sophisticated instruments designed to elicit quite detailed responses from guests. Most of these are diagnostic in the sense that they are aimed at identifying specific measures that can be taken to improve the service. Some specifically enquire about customer’s perceptions of the service’s value for money. In some instances, particularly amongst 5 star hotel chains, these are used for benchmarking or as performance indicators. Because of this decision to exclude individual enterprises, the preliminary survey focused on the following organizations: Academic departments of Lebanese universities State tourist offices Non-government tourist industry organizations and associations The search found a range of studies has been completed most of which are primarily data-gathering research exercises rather than conceptual studies. The prime studies are described in appendix I. It is clear that some work has been done in this area by a smattering of agencies each of which approaches it from a quite different perspective. Despite acknowledgement of the potential value of the data, current efforts are not coordinated resulting in a lack of comparability that makes it impossible to identify trends and monitor changes in a systematic fashion. More importantly, the diversity of approaches demonstrates a need for substantial conceptual work on the nature of tourist satisfaction in general and the measurement of tourist satisfaction with destinations in particular. What is required is further exploration into the application of concepts and ideas drawn from the broader consumer literature to the specific challenge of measuring the satisfaction of tourists with particular destinations. This may require a quite different approach to that adopted for other services. Why measure satisfaction at the level of the destination? There are a number of reasons why it would be appropriate to look at extending the measurement of tourist satisfaction to the more global level of the tourist destination. It is critical to understand the underlying motivational factors in order to be able to get a clearer barometer for the measurement of satisfaction of tourists. Without pre-empting the nature of this measurement, these reasons include: Millions of dollars are spent each year on destination marketing by national and state tourism offices, airlines and regional tourism bodies. This includes detailed surveys of potential markets as well as extensive advertising and promotional campaigns in source countries. While there is considerable research into the impact of the promotional effort through awareness studies, tracking studies, etc, these all concentrate on the inputs (i.e. has the campaign reached its target audience?). What is missing is an understanding of the client’s reaction to the product offering, in particularly whether it meets the needs of the target market. This would become an integral part of the understanding what the market(s) is/are seeking. Peak organizations in the tourism industry recognize the need to encourage both new and repeat business. The latter can best be achieved by ensuring that our current offerings are satisfying the needs, expectations and desires of current tourists and their propensity to recommend the destination to others. The measure could become a barometer of the ‘health’ of the industry for strategic planning purposes. The tourism industry itself is grappling with the issue of service quality and recognizes that this is the key to long term success. At present its focus is on establishing accreditation mechanisms to ensure that individual firms conform to appropriate standards. Monitoring tourists’ satisfaction at the more global level would provide a valuable framework for this and enable comparison between the efforts of the individual enterprise and those of the industry as a whole. Government agencies are now recognizing the value of assessing the success of their programs in terms of outcomes rather than inputs. As Lebanese government agencies move in this direction the need for the systematic collection of the type of data proposed will increase. In the case of tourism, this is particularly relevant to national, state and regional tourism development bodies responsible for destination marketing. Using the level of satisfaction experienced by visitors to their destination as a measure of success would transfer the focus away from the efforts of the organization towards their achievements. Governments of all persuasions are looking critically at their financial commitments and questioning whether they should continue the traditionally high level of support. If the industry can demonstrate a relationship between the level of support and the satisfaction of visitors to their destination then the argument for continued support would be strengthened greatly. This would complement other measures such as visitor numbers, expenditure, etc. With an appropriate measurement instrument it could be possible for individual sectors of the industry to be compared with other sectors. In an industry where the success of the whole depends on the contribution of each part, this information will help to identify those sectors that need to improve. Recent developments in consumer protection have extended into the area of satisfaction. The 1993 European Union Directive on Travel has required member states to implement laws giving tourists the right to obtain compensation from packaged tour operators in the event that they are ‘dissatisfied’ with their holiday. This applies in all destinations, including Lebanon. The results of the proposed survey will help to focus the attention of the industry on this issue and provide data on how the industry is going and what needs to be improved. Perspectives on Measuring Tourists’ Satisfaction with a Destination Measuring tourists’ satisfaction with a destination is conceptually different from measuring satisfaction at the transaction specific level. Moreover, it is contended that while satisfaction at the destination level is influenced by the various transactions that occur at that destination, an individual’s level of satisfaction is influenced by much broader, global factors, some of which are beyond the capacity of the tourism industry to affect. The purpose of this section is to outline some ideas that should be taken into account when developing a method to measure satisfaction at this relatively abstract level. Johnson, Anderson et al., (1995) have distinguished between two different general conceptualizations of satisfaction: transaction-specific satisfaction and cumulative satisfaction. The former is concerned with â€Å"satisfaction as an individual, transaction-specific measure or evaluation of a particular product or service experience† (Johnson, Anderson et al. 1995). Cumulative satisfaction, on the other hand, is â€Å"a cumulative, abstract construct that describes customer’s total consumption experience with a product or service† (Johnson, Anderson et al., 1995). As a customer’s overall evaluation of the purchase or consumption experience, cumulative satisfaction is the most relevant conceptualization when the focus is on the tourist’s evaluation of their overall experience at a destination. This is sometimes referred to as market-level satisfaction. The literature suggests that satisfaction measurement must be treated differently at these two levels of abstraction. Moreover, when considering consumer satisfaction with their consumption experiences, a major distinction has been made between the consumption of goods and services (Lovelock, 1991). Measures of satisfaction are not the same for these different consumption experiences, largely because of the role of the consumer in the service encounter. It could also be argued that tourism is a ‘special’ service in that, like recreation or education, it is largely self-produced (Williams, 1988). The individual plays a central role in determining the experiences achieved and the benefits derived. The ‘special’ nature of tourism can be understood by adopting the behavioral perspective first developed within the recreation and leisure literature. This literature demonstrates the value of perceiving recreation as activity that creates experiences which, in turn, result in benefits for the individual (Driver and Tocher, 1970; Mannel and Iso-Ahola, 1987). This created a focus on the factors which determine the quality of those experiences and the benefits derived. Measurement of satisfaction has therefore involved an assessment of whether the experiences have resulted in the desired benefits sought by the individual. In his seminal paper (Wagar 1966) suggested that the quality of recreation experience depends upon how well desired outcomes are realized. Satisfaction is therefore more a function of the needs and interests of the individual than the attributes and characteristics of the service provided. These ideas have gradually become the basis of the conceptualization of the tourist experience and informed much of the work about tourist motivations and expectations (Crompton and Love, 1995; Ryan, 1995). Therefore tourist experiences can be regarded as the result of an active endeavor by the individual to create a situation in which to achieve satisfaction. It is this active involvement of the individual in the creation of his or her personal experiences that needs to be acknowledged. In a similar vein, the early recreation literature also recognized the implications of this approach for the assessment of recreation service quality. It was recognized that â€Å"the quality of the experiences can be influenced by input factors provided by managers . . . but to a considerable extent the quality of experiences depends upon choices made by recreationists and how they use the many factors of production† (Brown, 1988: 413). In other words, the satisfaction levels experienced by recreationists are recognized as being a function of a number of different variables including those brought by the recreationist him/herself which are beyond the influence of the service provider. Drawing on the consumer literature, it is too easy to assume that the outcomes of the tourist activity are solely the creation of the tourist operators/industry. However, it is perhaps more enlightening to adopt a ‘transactional perspective’ outlined in the recreation literature. Here, the tourist â€Å"actively creates the recreation(tourist) experience, through a transaction with the physical and social setting, including what the recreationist (tourist) brings to the process in terms of history, perceptions, companions, skills, equipment, identities, hopes and dreams† (Williams, 1988). With this perspective, more emphasis is placed on the behavior of the individual and their role in creating the experience. Not all the responsibility for creating high levels of satisfaction rests with the service deliverer. With this in mind, (Crompton and Love, 1995) make a distinction between quality of opportunity and quality of experience. â€Å"Quality of opportunity is defined as qualities of the attributes of a service that are under the control of a supplier. Evaluation is concerned with judgments about the performance of the leisure opportunity supplier. . . . In contrast, quality of experience involves not only the attributes provided by a supplier, but also attributes brought to the opportunity by the visitor or recreationist. . Quality of experience is a psychological outcome or emotional response. . Satisfaction is measured by how well leisure activities are perceived to fulfill the basic needs and motives that stimulated the idea to participate in the activity (Crompton and Love, 1995:12)†. When the objective is to measure satisfaction with a holiday in a particular destination, it will be important to note this distinction and ensure that both aspects are included in the assessment. We have been reasonably good at assessing tourists’ perceptions of the quality of opportunity but largely ignored the question of quality of experience. A further perspective that could be of relevance here is that of Herzberg (1966). While his work mainly focused on the workplace, his theory of motivation has relevance to the expenditure of discretionary time such as going on a holiday. Herzberg (1966) suggests that all aspects of an experience can be classified as either a motivational or a hygienic factor. Motivational factors are those that positively encourage people to do something. For example, a desire to make new friends may motivate people to go on an organized tour rather than travel alone. On the other hand, hygienic factors are those things which would not encourage one to travel, but their absence would discourage such travel. A good example is the availability of clean drinking water. Having this available is unlikely to motivate someone to travel, while its absence could cause someone to not choose a particular destination. According to Roger James Associates (1996) â€Å"the absence of motivational factors does not lead to ‘dissatisfaction’ but rather to ‘unsatisfaction’ a sense of emptiness rather than a sense of anger or disappointment. On the other hand, the absence of a hygienic factor will lead to dissatisfaction. The presence of such a factor will not lead to ‘satisfaction’ but rather to ‘satisficing’, that is, a passive (albeit benign) feeling† (Roger James Associates, 1996 : 34). If we adopt this framework it could be suggested that we have tended to focus on the hygienic factors which are represented by the measurement of how well the services (hotels, airports, travel companies, etc) are provided. These are important because without these being done well, the customer would be very dissatisfied. However, we have not also measured the motivational factors. These are akin to the experience factors how well the destination facilitates the satisfaction of personal needs. The best way of ensuring that we are providing this is to understand the client’s needs, etc and to develop product that is relevant to these. In turn, this is linked to the benefits to be derived from the experience thus creating satisfaction. The work by Arnold and Price (1993) confirms the role that needs and desires play in the consumer’s evaluation of a particular experience. They present very clear evidence that the satisfaction of participants in this recreational (or possibly tourist?) activity is related to the extent to which the experience enhances their individual cultural script and are â€Å"interpreted within the broader narrative context of the consumer’s life† (Arnould and Price, 1993). They suggest that â€Å"satisfaction with river rafting . . . does not seem to be embodied in attributes of the experience such as amounts of time spent freezing in wet clothes, uncomfortable toilet facilities, bad food or any summary index of specific attributes of the trip† (Arnould and Price, 1993). These general thoughts appear to be in line with the fundamentals of the marketing concept most commonly described as â€Å"satisfying the needs and desires of the consumer† (Keith, 1960 :38) and the whole notion of benefit segmentation which suggests that purchases are selected on the basis of the benefits derived by consumers (Haley, 1968). It is also consistent with the recent work of Spreng and his associates which emphasizes the role that desires, as opposed to expectations, plays in determining satisfaction within the disconfirmation framework (Spreng, Mackenzie et al., 1996). Proposed Path Space does not permit an exhaustive examination of the extensive literature outlining the various models used as the basis for measuring customer satisfaction and gauging the behavioral aspects (see Parasuraman, Zeithaml et al., 1994). However, a review of this literature has uncovered a model that could be developed to provide a satisfactory method of evaluating tourists’ satisfaction at the level of the destination and their motivational map. This model has been developed by Iso-Ahola and has become the basis of extensive work at the national and international level. The index provided by the Iso-Ahola model provides a cumulative evaluation of a sector’s market offering coupled with individual evaluation of a specific transaction. Called the ‘Customer Satisfaction Index/Barometer’, it has been introduced in: Sweden, Germany and the United States of America (Fornell, Johnson et al, 1996). Taiwan and New Zealand are also in the process of introducing a similar national satisfaction indicator. While much work still needs to be done, the framework provided by Iso-Ahola model provides a good starting point. It should be possible to make the necessary changes required to produce a useful index that will contribute to the on-going development of this important industry. Chapter II Literature Review It is imperative to start with a review of literature that addressed motivation in the travel and tourism industry. By adopting this approach we will be able to present a much more comprehensive and inclusive approach to understanding the theories of motivation in the travel and tourism industry; and thus, we will be able to lay the foundations of clear parameters that can help scholars and decision makers measure the satisfaction of tourists and the underlying motivational factors. This part of the paper is dedicated to reviewing the literature that currently assesses the main theories of motivation. These theories span across a wide spectrum; therefore we will tackle the various theories of travel motivation in the first part and then we will focus our discussions on Iso-Ahola’s motivational theory. The main theories of travel motivation Knowledge of peoples travel motivations and its association with destination selection plays a critical role in predicting future travel patterns. The essay talks about the various theories propounded by the theorists and analyses their practical benefits for the tourism industry. Tourist motivation can be defined as the global integrating network of biological and cultural forces which gives value and direction to travel choices, behavior and experience. (Pearce, Morrison Rutledge, 1998) as cited by Allan R. Rhodes Espinoza. According to Seaton (1997) motivation is a state of arousal of a drive or need which impels people to activity in pursuit of goals. Once the goals have been achieved the need subsides and the individual returns to the equilibrium-but only briefly because new motives arise as the last one is satisfied. Krippendorf (1987), as cited in Seaton (1997) suggests that the motivation of the individual person to travel, to look outside for what he cannot find inside have been largely created by society and shaped by everyday life. People who live in cities, for example, are motivated to travel as tourists to wilderness areas because they need to escape from an artificial, monotonous environment. (Dann Matley, 1976) as cited in Mansfeld 1992). Grays travel-motivation theory, as noted by Mansfeld (1992), gives us two motives about why people go to natural settings. The first motive is the desire to go from a known to an unknown place, called in Grays theory wanderlust. Secondly, a place which can provide the traveler with specific facilities that do not exist in his or her own place of residence, referred in Grays theory as sun lust (Mansfeld, 1992). It is a common practice to consider traveler or tourist types as potential market segments for travel and tourism marketing (Smith, 1989 as cited in Theobald, 1996).Some of the motives which determine their travel choices are recreation, pleasure, new experiences, cultural interest, shopping. Any reader of literature of tourism motivation cannot help being struck by the similarity in findings by many researchers. The adjectives and categorizations of tourists based upon motivations may differ in number, but recurrent themes emerge. For example the need to escape from everyday surroundings for the purpose of relaxation, and discovering new things, places and people are often alluded to. According to Crompton (1979), as cited in Bello Etzel (1985), the need for relaxation, exploration, social interaction and enhancement of kinship relationships act as dominant push motives in the vacation decision. Reversely, pull motives are aroused by the destination and include factors like scenic attractions, historical sites. Push factors are thought to establish the desire for travel and pull factors are thought to explain actual destination choice. Seaton (1997) suggests that the push factors include avoidance of work, cultural/social pressures at home. The pull factors include seeking leisure /play, freedom and escape. Maslow (1943) identified two motivational types: tension-reducing motives; arousal-seeking motives. According to Maslow, there are five needs forming a hierarchy, progressing from the lower to the higher needs. Maslow argued that if the lower needs [physiological {hunger, thirst, rest}, safety {security}, belonging and love {affection, giving and receiving love}] are fulfilled the individual would be motivated by needs of the next level of the hierarchy [esteem {self-esteem and esteem for others}, self-actualization {personal self-fulfillment}]. Cooper et al(2005) criticizes Maslows theory saying that why and how Maslow selected the basic five needs remain unclear, although Page(2003) feels that it has relevance in understanding how human action is understandable and predictable compared to research which argues that human behavior is essentially irrational and unpredictable. Cooper et al (2005) also questions the arrangement of the needs. Though Cooper et al (2005) criticizes much about Maslows theory, he feels that tourism industry has borrowed a lot from Maslow because he provides a convenient set of containers that can be relatively labeled. Hudman (1980) as cited in Davidson and Maitland (1997) argue that Maslows (1943) hierarchy of needs provides a useful framework for understanding psychological motivational factors in tourism. Thus, for example, although the apparent purpose of a trip may be to visit friends and relatives, the underlying psychological motivation may be a need for belonging Motivational Theories for Travel and Tourism Motivational Theories for Travel and Tourism Abstract The purposes of this dissertation are to demonstrate how the motivational theories in travel and tourism can be used as a foundation for research into ceasing participation in organized leisure activities, and to discuss methodological implications that emerge from such an approach. The research problem is the identification of three motivational factors that mostly influence the choice of leisure activity in the Lebanese tourism sector. The dissertation will rely heavily on literature review and primary research that used university students and a focus group of industry professionals in Lebanon. The theoretical background of this study is structured according to Iso-Ahola’s motivational theory. Iso-Ahola’s theory asserts that personal escape, personal seeking, interpersonal escape, and interpersonal seeking motivate tourism and recreation. This dissertation operationalizes and empirically tests Iso-Ahola’s theory for similar tourism and recreation experiences. The motivation dimensions are monitored using scenario-based data for sporting events, beaches, amusement parks, and natural parks. The first investigation used confirmatory factor analysis to explore the efficacy of six competing motivational structures. Three of these competing models achieved superior and similar fit statistics, with one model incorporating the most parsimonious structure. This model gave equal and direct salience to each of the four motivations. The second investigation examined the differences in motivation levels for tourism and recreation experiences. Tourism experiences exhibited higher levels of motivation, particularly for the personal seeking and personal escape dimensions. The third investigation found no relationship between the number of recent domestic and international vacations and tourism motivations among the subjects. Chapter I Introduction This dissertation seeks to explore the rationale for, and difficulties of operationalizing, the measurement of tourists’ satisfaction with their experiences in particular destinations. It suggests that the on-going systematic measurement of satisfaction with destinations is a valuable exercise that will have tangible benefits, but acknowledges the difficulties of doing this in a meaningful manner. The principal argument presented is that the measurement of tourists’ satisfaction with a particular destination involves more than simply measuring the level of satisfaction with the services delivered by individual enterprises. There needs to be a much broader, more encompassing means of measuring satisfaction, one that relates closely to the motivations which tourists have for visiting the destination in the first place. The tourism industry consists of a number of different sectors including the travel, hospitality and visitor services sector. Within each of these sectors there are a number of individual enterprises that provide a range of services to people who are traveling away from their home environment. This travel could be for a variety of reasons including for pleasure, to visit friends and relatives, to work on a short term basis, to attend conferences, to participate in business activities, or any of a number of specific reasons. While the industry distinguishes between the various groups according to their purpose for travel, convention has it that all these short-term travelers are defined as ‘tourists† Likewise, the industry distinguishes between various ‘markets’ according to their place of origin (international, domestic, intra-state, interstate, etc). These distinctions are not relevant to this paper which is concerned with all these forms of tourism. Tourists visit destinations and engage in various activities while there. These destinations can be classified in various ways and at various scales of analysis. For example, Lebanon could be regarded as a destination for international visitors while Beirut could be one for people from northern Lebanon. At a different scale, a city or even a region could be regarded as a destination. This paper is concerned with all these levels. It is not concerned with individual enterprises which exist within certain destinations. As noted below, there appears to be adequate analysis of tourism satisfaction at the individual enterprise level. What is missing is a broader view that looks at the way tourists respond to the totality of their experiences in a particular destination irrespective of the particular activities that they engage in. I am going to provide an explanation of the Lebanese tourism economy because this market is the model that this dissertation uses as the benchmark for testing Iso-Ahola’s motivational theory. I have chosen this country due to its reputation of being the jewel of the Middle East and one of the most desired destinations in the region. The understanding of the characteristics of this market will play a critical role in laying the foundations for the research and would allow to increase the integrity and reliability of this research. Moreover, the market is highly concentrated and the geographic area is small; this aspect would play a paramount role in diminishing sources of error; and in case of their occurrence it would be easier to isolate and rectify. In addition, being my home country; I view studying this market as a personal passion which would allow me to present with a high â€Å"motivational† level. I will start by providing a review of the state of Lebanese tourism and highlight the trends, review precious research findings, and pinpoint the market characteristics. Tourism in the Lebanese Economy Over the last decade the tourism industry has emerged as a significant sector of the Lebanese economy generating approximately $5 billion in income, employing 1 in 9 Lebanese and contributing about $1.5 billion in export earnings. While approximately 55% of tourism activity involves domestic travel, the fastest growing sector is in-bound travel. This has been increasing significantly over the last decade with Lebanon receiving 1.1 million visits in 2004. Despite the recent downturn in the economies of major source countries, and the unstable political landscape visitor arrivals to Lebanon are expected to grow at an average annual rate of between 5.7 and 7.8 per cent to reach between 1.4 and 1.7 million visitors in 2010. Being a relatively new industry characterized by growth, the focus has been on marketing, visitor numbers, and length of stay, expenditure patterns and other measures of consumption. As the industry has begun to mature in the last five or so years; there has been an increasing interest in such things as quality of service, accreditation procedures, and measurement of client satisfaction. The issues discussed in this paper should be seen as part of this maturation process in which the industry is looking to achieve long-term sustainable growth that generates benefits for the industry, the clients and the community as a whole. Methodology of Research Collecting data in marketing research often involves several different strategies, such as interviewing and analyzing documents (Merriam, 1998). Using multiple sources of information is useful in our research since we have doubts that a single source of information will provide a complete and comprehensive understanding of the research problem, so in our research we use multiple sources of information. Basically, there are two forms of data: primary and secondary data. While writing the dissertation, I will use several different sources when collecting data in order to increase the validity of the collected data. Secondary data is the data that has been previously collected and published. The secondary data used in the beginning of our research, originated from various sources. In the preparatory period, we have started by studying literature related to relationship tourism marketing, tourism buying and motivational behavior and motivational marketing concepts in order to get deeper insight into and understanding of the researched area. The other sources used for collection of our secondary data were: newspaper and magazine articles, course materials, on-line sources (Internet databases) and tourism companies’ materials (internal and external). The methodology used for primary research will be depicted at greater length in the third chapter. Current Measurement of Tourist’s Satisfaction Levels Despite the large body of literature available on satisfaction research in general, only a few academic studies have focused directly on customer satisfaction amongst tourists. Of these, an even more limited number have been undertaken in Lebanon. The major studies include Fick and Ritchie (1991), Reisinger and Waryszak (1994), Arnold and Price (1993), Crompton and Love (1995), Geva and Goldman (1991), Maddox (1985) and Ryan (1995). Because of the limited material available in the academic literature, a preliminary survey of organizations that may have investigated tourist satisfaction was undertaken. Given the broad focus of the paper and the limited space, no attempt was made to look at individual tourism enterprises measuring the satisfaction level of clients as part of their on-going quality assurance program. The most common example of this is the questionnaire that is left in individual hotel rooms. These vary from single response questions to sophisticated instruments designed to elicit quite detailed responses from guests. Most of these are diagnostic in the sense that they are aimed at identifying specific measures that can be taken to improve the service. Some specifically enquire about customer’s perceptions of the service’s value for money. In some instances, particularly amongst 5 star hotel chains, these are used for benchmarking or as performance indicators. Because of this decision to exclude individual enterprises, the preliminary survey focused on the following organizations: Academic departments of Lebanese universities State tourist offices Non-government tourist industry organizations and associations The search found a range of studies has been completed most of which are primarily data-gathering research exercises rather than conceptual studies. The prime studies are described in appendix I. It is clear that some work has been done in this area by a smattering of agencies each of which approaches it from a quite different perspective. Despite acknowledgement of the potential value of the data, current efforts are not coordinated resulting in a lack of comparability that makes it impossible to identify trends and monitor changes in a systematic fashion. More importantly, the diversity of approaches demonstrates a need for substantial conceptual work on the nature of tourist satisfaction in general and the measurement of tourist satisfaction with destinations in particular. What is required is further exploration into the application of concepts and ideas drawn from the broader consumer literature to the specific challenge of measuring the satisfaction of tourists with particular destinations. This may require a quite different approach to that adopted for other services. Why measure satisfaction at the level of the destination? There are a number of reasons why it would be appropriate to look at extending the measurement of tourist satisfaction to the more global level of the tourist destination. It is critical to understand the underlying motivational factors in order to be able to get a clearer barometer for the measurement of satisfaction of tourists. Without pre-empting the nature of this measurement, these reasons include: Millions of dollars are spent each year on destination marketing by national and state tourism offices, airlines and regional tourism bodies. This includes detailed surveys of potential markets as well as extensive advertising and promotional campaigns in source countries. While there is considerable research into the impact of the promotional effort through awareness studies, tracking studies, etc, these all concentrate on the inputs (i.e. has the campaign reached its target audience?). What is missing is an understanding of the client’s reaction to the product offering, in particularly whether it meets the needs of the target market. This would become an integral part of the understanding what the market(s) is/are seeking. Peak organizations in the tourism industry recognize the need to encourage both new and repeat business. The latter can best be achieved by ensuring that our current offerings are satisfying the needs, expectations and desires of current tourists and their propensity to recommend the destination to others. The measure could become a barometer of the ‘health’ of the industry for strategic planning purposes. The tourism industry itself is grappling with the issue of service quality and recognizes that this is the key to long term success. At present its focus is on establishing accreditation mechanisms to ensure that individual firms conform to appropriate standards. Monitoring tourists’ satisfaction at the more global level would provide a valuable framework for this and enable comparison between the efforts of the individual enterprise and those of the industry as a whole. Government agencies are now recognizing the value of assessing the success of their programs in terms of outcomes rather than inputs. As Lebanese government agencies move in this direction the need for the systematic collection of the type of data proposed will increase. In the case of tourism, this is particularly relevant to national, state and regional tourism development bodies responsible for destination marketing. Using the level of satisfaction experienced by visitors to their destination as a measure of success would transfer the focus away from the efforts of the organization towards their achievements. Governments of all persuasions are looking critically at their financial commitments and questioning whether they should continue the traditionally high level of support. If the industry can demonstrate a relationship between the level of support and the satisfaction of visitors to their destination then the argument for continued support would be strengthened greatly. This would complement other measures such as visitor numbers, expenditure, etc. With an appropriate measurement instrument it could be possible for individual sectors of the industry to be compared with other sectors. In an industry where the success of the whole depends on the contribution of each part, this information will help to identify those sectors that need to improve. Recent developments in consumer protection have extended into the area of satisfaction. The 1993 European Union Directive on Travel has required member states to implement laws giving tourists the right to obtain compensation from packaged tour operators in the event that they are ‘dissatisfied’ with their holiday. This applies in all destinations, including Lebanon. The results of the proposed survey will help to focus the attention of the industry on this issue and provide data on how the industry is going and what needs to be improved. Perspectives on Measuring Tourists’ Satisfaction with a Destination Measuring tourists’ satisfaction with a destination is conceptually different from measuring satisfaction at the transaction specific level. Moreover, it is contended that while satisfaction at the destination level is influenced by the various transactions that occur at that destination, an individual’s level of satisfaction is influenced by much broader, global factors, some of which are beyond the capacity of the tourism industry to affect. The purpose of this section is to outline some ideas that should be taken into account when developing a method to measure satisfaction at this relatively abstract level. Johnson, Anderson et al., (1995) have distinguished between two different general conceptualizations of satisfaction: transaction-specific satisfaction and cumulative satisfaction. The former is concerned with â€Å"satisfaction as an individual, transaction-specific measure or evaluation of a particular product or service experience† (Johnson, Anderson et al. 1995). Cumulative satisfaction, on the other hand, is â€Å"a cumulative, abstract construct that describes customer’s total consumption experience with a product or service† (Johnson, Anderson et al., 1995). As a customer’s overall evaluation of the purchase or consumption experience, cumulative satisfaction is the most relevant conceptualization when the focus is on the tourist’s evaluation of their overall experience at a destination. This is sometimes referred to as market-level satisfaction. The literature suggests that satisfaction measurement must be treated differently at these two levels of abstraction. Moreover, when considering consumer satisfaction with their consumption experiences, a major distinction has been made between the consumption of goods and services (Lovelock, 1991). Measures of satisfaction are not the same for these different consumption experiences, largely because of the role of the consumer in the service encounter. It could also be argued that tourism is a ‘special’ service in that, like recreation or education, it is largely self-produced (Williams, 1988). The individual plays a central role in determining the experiences achieved and the benefits derived. The ‘special’ nature of tourism can be understood by adopting the behavioral perspective first developed within the recreation and leisure literature. This literature demonstrates the value of perceiving recreation as activity that creates experiences which, in turn, result in benefits for the individual (Driver and Tocher, 1970; Mannel and Iso-Ahola, 1987). This created a focus on the factors which determine the quality of those experiences and the benefits derived. Measurement of satisfaction has therefore involved an assessment of whether the experiences have resulted in the desired benefits sought by the individual. In his seminal paper (Wagar 1966) suggested that the quality of recreation experience depends upon how well desired outcomes are realized. Satisfaction is therefore more a function of the needs and interests of the individual than the attributes and characteristics of the service provided. These ideas have gradually become the basis of the conceptualization of the tourist experience and informed much of the work about tourist motivations and expectations (Crompton and Love, 1995; Ryan, 1995). Therefore tourist experiences can be regarded as the result of an active endeavor by the individual to create a situation in which to achieve satisfaction. It is this active involvement of the individual in the creation of his or her personal experiences that needs to be acknowledged. In a similar vein, the early recreation literature also recognized the implications of this approach for the assessment of recreation service quality. It was recognized that â€Å"the quality of the experiences can be influenced by input factors provided by managers . . . but to a considerable extent the quality of experiences depends upon choices made by recreationists and how they use the many factors of production† (Brown, 1988: 413). In other words, the satisfaction levels experienced by recreationists are recognized as being a function of a number of different variables including those brought by the recreationist him/herself which are beyond the influence of the service provider. Drawing on the consumer literature, it is too easy to assume that the outcomes of the tourist activity are solely the creation of the tourist operators/industry. However, it is perhaps more enlightening to adopt a ‘transactional perspective’ outlined in the recreation literature. Here, the tourist â€Å"actively creates the recreation(tourist) experience, through a transaction with the physical and social setting, including what the recreationist (tourist) brings to the process in terms of history, perceptions, companions, skills, equipment, identities, hopes and dreams† (Williams, 1988). With this perspective, more emphasis is placed on the behavior of the individual and their role in creating the experience. Not all the responsibility for creating high levels of satisfaction rests with the service deliverer. With this in mind, (Crompton and Love, 1995) make a distinction between quality of opportunity and quality of experience. â€Å"Quality of opportunity is defined as qualities of the attributes of a service that are under the control of a supplier. Evaluation is concerned with judgments about the performance of the leisure opportunity supplier. . . . In contrast, quality of experience involves not only the attributes provided by a supplier, but also attributes brought to the opportunity by the visitor or recreationist. . Quality of experience is a psychological outcome or emotional response. . Satisfaction is measured by how well leisure activities are perceived to fulfill the basic needs and motives that stimulated the idea to participate in the activity (Crompton and Love, 1995:12)†. When the objective is to measure satisfaction with a holiday in a particular destination, it will be important to note this distinction and ensure that both aspects are included in the assessment. We have been reasonably good at assessing tourists’ perceptions of the quality of opportunity but largely ignored the question of quality of experience. A further perspective that could be of relevance here is that of Herzberg (1966). While his work mainly focused on the workplace, his theory of motivation has relevance to the expenditure of discretionary time such as going on a holiday. Herzberg (1966) suggests that all aspects of an experience can be classified as either a motivational or a hygienic factor. Motivational factors are those that positively encourage people to do something. For example, a desire to make new friends may motivate people to go on an organized tour rather than travel alone. On the other hand, hygienic factors are those things which would not encourage one to travel, but their absence would discourage such travel. A good example is the availability of clean drinking water. Having this available is unlikely to motivate someone to travel, while its absence could cause someone to not choose a particular destination. According to Roger James Associates (1996) â€Å"the absence of motivational factors does not lead to ‘dissatisfaction’ but rather to ‘unsatisfaction’ a sense of emptiness rather than a sense of anger or disappointment. On the other hand, the absence of a hygienic factor will lead to dissatisfaction. The presence of such a factor will not lead to ‘satisfaction’ but rather to ‘satisficing’, that is, a passive (albeit benign) feeling† (Roger James Associates, 1996 : 34). If we adopt this framework it could be suggested that we have tended to focus on the hygienic factors which are represented by the measurement of how well the services (hotels, airports, travel companies, etc) are provided. These are important because without these being done well, the customer would be very dissatisfied. However, we have not also measured the motivational factors. These are akin to the experience factors how well the destination facilitates the satisfaction of personal needs. The best way of ensuring that we are providing this is to understand the client’s needs, etc and to develop product that is relevant to these. In turn, this is linked to the benefits to be derived from the experience thus creating satisfaction. The work by Arnold and Price (1993) confirms the role that needs and desires play in the consumer’s evaluation of a particular experience. They present very clear evidence that the satisfaction of participants in this recreational (or possibly tourist?) activity is related to the extent to which the experience enhances their individual cultural script and are â€Å"interpreted within the broader narrative context of the consumer’s life† (Arnould and Price, 1993). They suggest that â€Å"satisfaction with river rafting . . . does not seem to be embodied in attributes of the experience such as amounts of time spent freezing in wet clothes, uncomfortable toilet facilities, bad food or any summary index of specific attributes of the trip† (Arnould and Price, 1993). These general thoughts appear to be in line with the fundamentals of the marketing concept most commonly described as â€Å"satisfying the needs and desires of the consumer† (Keith, 1960 :38) and the whole notion of benefit segmentation which suggests that purchases are selected on the basis of the benefits derived by consumers (Haley, 1968). It is also consistent with the recent work of Spreng and his associates which emphasizes the role that desires, as opposed to expectations, plays in determining satisfaction within the disconfirmation framework (Spreng, Mackenzie et al., 1996). Proposed Path Space does not permit an exhaustive examination of the extensive literature outlining the various models used as the basis for measuring customer satisfaction and gauging the behavioral aspects (see Parasuraman, Zeithaml et al., 1994). However, a review of this literature has uncovered a model that could be developed to provide a satisfactory method of evaluating tourists’ satisfaction at the level of the destination and their motivational map. This model has been developed by Iso-Ahola and has become the basis of extensive work at the national and international level. The index provided by the Iso-Ahola model provides a cumulative evaluation of a sector’s market offering coupled with individual evaluation of a specific transaction. Called the ‘Customer Satisfaction Index/Barometer’, it has been introduced in: Sweden, Germany and the United States of America (Fornell, Johnson et al, 1996). Taiwan and New Zealand are also in the process of introducing a similar national satisfaction indicator. While much work still needs to be done, the framework provided by Iso-Ahola model provides a good starting point. It should be possible to make the necessary changes required to produce a useful index that will contribute to the on-going development of this important industry. Chapter II Literature Review It is imperative to start with a review of literature that addressed motivation in the travel and tourism industry. By adopting this approach we will be able to present a much more comprehensive and inclusive approach to understanding the theories of motivation in the travel and tourism industry; and thus, we will be able to lay the foundations of clear parameters that can help scholars and decision makers measure the satisfaction of tourists and the underlying motivational factors. This part of the paper is dedicated to reviewing the literature that currently assesses the main theories of motivation. These theories span across a wide spectrum; therefore we will tackle the various theories of travel motivation in the first part and then we will focus our discussions on Iso-Ahola’s motivational theory. The main theories of travel motivation Knowledge of peoples travel motivations and its association with destination selection plays a critical role in predicting future travel patterns. The essay talks about the various theories propounded by the theorists and analyses their practical benefits for the tourism industry. Tourist motivation can be defined as the global integrating network of biological and cultural forces which gives value and direction to travel choices, behavior and experience. (Pearce, Morrison Rutledge, 1998) as cited by Allan R. Rhodes Espinoza. According to Seaton (1997) motivation is a state of arousal of a drive or need which impels people to activity in pursuit of goals. Once the goals have been achieved the need subsides and the individual returns to the equilibrium-but only briefly because new motives arise as the last one is satisfied. Krippendorf (1987), as cited in Seaton (1997) suggests that the motivation of the individual person to travel, to look outside for what he cannot find inside have been largely created by society and shaped by everyday life. People who live in cities, for example, are motivated to travel as tourists to wilderness areas because they need to escape from an artificial, monotonous environment. (Dann Matley, 1976) as cited in Mansfeld 1992). Grays travel-motivation theory, as noted by Mansfeld (1992), gives us two motives about why people go to natural settings. The first motive is the desire to go from a known to an unknown place, called in Grays theory wanderlust. Secondly, a place which can provide the traveler with specific facilities that do not exist in his or her own place of residence, referred in Grays theory as sun lust (Mansfeld, 1992). It is a common practice to consider traveler or tourist types as potential market segments for travel and tourism marketing (Smith, 1989 as cited in Theobald, 1996).Some of the motives which determine their travel choices are recreation, pleasure, new experiences, cultural interest, shopping. Any reader of literature of tourism motivation cannot help being struck by the similarity in findings by many researchers. The adjectives and categorizations of tourists based upon motivations may differ in number, but recurrent themes emerge. For example the need to escape from everyday surroundings for the purpose of relaxation, and discovering new things, places and people are often alluded to. According to Crompton (1979), as cited in Bello Etzel (1985), the need for relaxation, exploration, social interaction and enhancement of kinship relationships act as dominant push motives in the vacation decision. Reversely, pull motives are aroused by the destination and include factors like scenic attractions, historical sites. Push factors are thought to establish the desire for travel and pull factors are thought to explain actual destination choice. Seaton (1997) suggests that the push factors include avoidance of work, cultural/social pressures at home. The pull factors include seeking leisure /play, freedom and escape. Maslow (1943) identified two motivational types: tension-reducing motives; arousal-seeking motives. According to Maslow, there are five needs forming a hierarchy, progressing from the lower to the higher needs. Maslow argued that if the lower needs [physiological {hunger, thirst, rest}, safety {security}, belonging and love {affection, giving and receiving love}] are fulfilled the individual would be motivated by needs of the next level of the hierarchy [esteem {self-esteem and esteem for others}, self-actualization {personal self-fulfillment}]. Cooper et al(2005) criticizes Maslows theory saying that why and how Maslow selected the basic five needs remain unclear, although Page(2003) feels that it has relevance in understanding how human action is understandable and predictable compared to research which argues that human behavior is essentially irrational and unpredictable. Cooper et al (2005) also questions the arrangement of the needs. Though Cooper et al (2005) criticizes much about Maslows theory, he feels that tourism industry has borrowed a lot from Maslow because he provides a convenient set of containers that can be relatively labeled. Hudman (1980) as cited in Davidson and Maitland (1997) argue that Maslows (1943) hierarchy of needs provides a useful framework for understanding psychological motivational factors in tourism. Thus, for example, although the apparent purpose of a trip may be to visit friends and relatives, the underlying psychological motivation may be a need for belonging