Research Paper Topics on Criminal Psychology

Research Paper Topics on Criminal PsychologyThose who wish to earn a PhD in psychology and to become a clinical psychologist should know and be familiar with the best possible topic for their research papers. When you are choosing the best topic for your paper, you will find that it is often highly dependent upon what kind of psychologist you want to become. You will also need to consider that what kind of research topics you choose for your research paper will determine how long it will take you to complete your thesis.In this article, I will briefly discuss a couple of the topics that are available for those who are interested in the online option. Since the level of difficulty with this option may vary from person to person, the following will not necessarily apply to every individual. However, the following will provide some basic information about the topic which is an incredibly popular one among individuals who wish to become a clinical psychologist.When you are researching to pics for your research paper on criminal psychology, you will find that you have many choices. For example, if you are going to spend a great deal of time looking at crimes such as murder, rape, and violent crimes then you will want to make sure that you include this topic on your research paper. The reason this is considered to be the most popular research topic among those who wish to become a clinical psychologist is because of the close relationship that exists between the effects of the mind and the brain. If you study the effects of these two components on crime, you will find that they often have a very strong connection.One of the other best research paper topics for those who are interested in becoming a clinical psychologist is pedophilia. The idea of a child being sexually abused by an adult is extremely disturbing. Many children who have been abused in this manner find themselves suffering from post traumatic stress disorder, an ailment which can seriously impact their a bility to function in society.There are several other topics that are popular among those who are interested in this field but who wish to avoid any medical issues. These include cases of sex offenders. Since the average person will not be able to completely understand the workings of a pedophile, it is common for the case to be dealt with by providing counseling services to those who have been sexually abused.Another interesting topic is the prison research project. This is a topic that is quite controversial due to the extreme cruelty and sadism that has been known to exist within prisons. Studies have shown that a large number of prisoners do indeed exhibit physical and sexual abuse in the form of rapes, molestations, and other physical and psychological abuses.The three listed topics that I mentioned above are the most common topics for those who wish to earn a PhD in psychology and who wish to become a clinical psychologist. As you can see, you will be able to find a topic for virtually any topic that you desire. The only drawback to this is that it can sometimes be difficult to find.While there are many options available, you will find that the research that you do will have a direct effect on the lives of the people who have devoted great lengths of time to making your career possible. Therefore, it is important that you pay attention to the topics that you research when you choose to write your research paper on criminal psychology.

Interesting Topics to Write About For College Essay

Interesting Topics to Write About For College EssayHave you come up with a topic for your college essay but are not sure what to write about? You will find that there are many different interesting topics that can be used for this purpose.The two most common ways to use interesting topics in a college essay are to incorporate them into the thesis statement and to use them to lead into the body of the essay. In either case, you will find that writing a truly impressive essay is easy if you can find some useful information to use as a springboard.If you are looking to make a strong argument or introduce new information, you may want to start by using an example. You will find that this can provide a lot of great examples of different topics that can be used in an essay. It is best to avoid facts as a starting point though because they can easily fall flat.The best way to start is to use a theme. One of the best ways to approach this is to use a subject that has already been covered in a class. By selecting a certain topic from a course that has already been discussed it will give you a very good example of how to go about writing about it in an essay.Some interesting topics to write about for college essays include current events, literature, art, religion, culture, music, history, and science. All of these are great subjects to use because they are easily explained and understood. As long as you follow a few simple guidelines, you will be able to use many different topics in a single essay.Another important thing to remember is that you should always use examples to support your ideas. In order to do this, you will need to write your essay in a more 'formal' fashion. Instead of writing a story, which is often used when people write an essay about a popular television program, you will want to rely on a set of examples that have already been used in the course of the course.In fact, one of the best things that you can do when you are writing essays for research p apers, essays about favorite movies, or research papers is to look at the examples that you have previously used in your own class. This is important because you will be able to put these examples into context and hopefully provide more information than they have provided in the past. This is true regardless of whether the examples were used in the same class as the essay or in a different class altogether.When you write a research paper or essay, you will find that it is easier if you are able to use multiple examples of the topic that you are writing about. When you are able to do this, you will find that it is easier to maintain the flow of your essay.

Research Papers on Novels - Discover the Meaning Behind Novels

Research Papers on Novels - Discover the Meaning Behind NovelsThe main idea to research papers on novels is to find out the most pertinent information about a particular novel, whether it is good or bad. There are a number of ways that you can carry out this process of research. For instance, there are several research papers on novels that you can do online. But before you choose any method of research papers on novels, there are some points that you need to take note of.Do your research using an Internet based tool. Even if you do not use an Internet based research tool, you should still get hold of some Internet-based resources for research papers on novels. They will give you access to databases where you can easily find the kind of information that you are looking for.Read the research paper thoroughly. You will also need to read the thesis or the contents of the research paper very carefully, as these things are part of the thesis that you have to present in the final thesis.Co nduct focus group discussions. To conduct focus group discussions is easy, but you need to make sure that you have the right guidelines as well.Get the opinion of your literary agent. Your literary agent will certainly be aware of the subject matter and how to write a manuscript about the same.Conduct studies about the genre. Different people like different kinds of books and they will find it interesting to read about them. In fact, you may find it interesting to do research papers on novels with the help of any sort of research resources available on the Internet.Research papers on novels are the most informative and important methods of research on novels. If you use the right resources in conducting your research, you will get the kind of information that you are looking for.

20 Classic Novels You Can Read in One Sitting

20 Classic Novels You Can Read in One Sitting 20 Classic Novels You Can Read in One Sitting 20 Classic Novels You Can Read in One Sitting By Mark Nichol You know that in order to become a better writer, you need to become a better reader and so polishing off some classic novels is in your future. But who has the time? You do. Nobody’s admonishing you to get your book report in within two weeks. But if you still feel pinched between the hour hand and the minute hand, ease into great English literature with these short novels (most have fewer than 200 pages): 1. A Christmas Carol, by Charles Dickens Spectral visitors take miserly businessman Ebenezer Scrooge on a tour of the past, present, and future to prompt his reevaluation of the wisdom of his skinflint ways in this Victorian fantasy that helped usher in the nostalgia-drenched Christmas tradition. To this day, innumerable stage adaptations knock elbows with ballet productions of The Nutracker Suite and singing of Handel’s Messiah. Dickens’s Hard Times is another relatively quick read. 2. Adventures of Huckleberry Finn, by Mark Twain The intrepid young hero, a half-feral but good-hearted boy, flees the deadly embrace of civilization, takes up with a freed slave and a couple of con men, and, with the assistance of one Samuel Langhorne Clemens, makes a library’s worth of observations about the human condition in one thin volume a triumphant survivor of censorship and political correctness. (The n-word pervades it quick, hide the children’s eyes and make reality go away!) See also The Adventures of Tom Sawyer, which this book is a sequel to, and Pudd’nhead Wilson. 3. Alice’s Adventures in Wonderland, by Lewis Carroll A young girl wanders into the woods and falls down a rabbit hole into a disconcertingly absurd hidden world in Oxford mathematician Charles Lutwidge Dodgson’s satirical romp, laced with contemporary caricatures and poking at problems of mathematical logic. Like many great works of art, it was a critical failure but a popular success and, in the long term, the critics have come around. See also the sequel Through the Looking-Glass. 4. Animal Farm, by George Orwell A modern fable by the author of Nineteen Eighty-Four relates what happens when communism comes to Manor Farm: â€Å"All animals are created equal, but some are more equal than others.† Orwell (birth name Eric Blair), a proponent of democratic socialism by definition, the antithesis of Stalinism wrote the story in response to his disillusioning experiences during the Spanish Civil War, when totalitarianism cast a shadow over socialist ideals. British publishers concerned about the manuscript’s frank condemnation of the United Kingdom’s World War II ally the Soviet Union rejected it, but you can’t suppress the truth down for long. 5. Around the World in Eighty Days, by Jules Verne Fastidious Victorian gentleman Phileas Fogg makes a foolhardy wager at his club: He will circumnavigate the planet in eighty days. With resourceful French valet Passepartout by his side and a Scotland Yard detective who mistakes him for a fugitive from justice on his heels, he sets out with his fortune, his freedom, and, most importantly, his honor on the line. These and other novels by Verne have, from the beginning, fired the imaginations of readers from all over the world, though poor early English translations led to them being long mischaracterized as juvenile pulp fiction. 6. Brave New World, by Aldous Huxley After an introduction to a horrifyingly regimented future â€Å"utopia,† readers meet John, a young man who has grown up in an isolated, unenlightened community before being brought back to civilization, which, shall we say, does not match his expectations. Huxley’s novel, one of the most celebrated in twentieth-century literature and also impressively high on the lists of books targeted for censorship depicts a future in which hedonism, not repression, is the greatest threat to humanity. 7. Candide, by Voltaire Everybody’s favorite scathingly funny French philosopher introduces a young man raised in indoctrinated, isolated innocence who is repeatedly blindsided by reality when he becomes a citizen of the world. Anticipating the antipathy with which secular and religious authorities would condemn his work, Voltaire published it under a pseudonym, but everybody knew who had done the deed. Candide was widely banned, even in the United States into the twentieth century high praise, indeed. 8. Cannery Row, by John Steinbeck A run-down street in seaside Monterey, California, is as colorful a character as any of the people who populate it in this sweet Depression-era story about a community of the world’s cast-offs. This semiautobiographical novel, a warm wash of nostalgia, also serves as a requiem for a lost world the author could never find again. Steinbeck often kept it short and bittersweet: Look also for The Moon Is Down, Of Mice and Men, The Pearl, The Red Pony, and Tortilla Flat. 9. The Catcher in the Rye, by J. D. Salinger Reading this mid-20th-century anthem of adolescent angst remains a rite of passage for high school literature students, who get a thrill out of reading one of the most frequently banned books of all time. The narrator’s sour sensibilities and his frank assessment of the world’s crapitude captivate many young readers, although the author (who exacerbated the allure of the book through his notorious reclusiveness) intended the book for an adult audience. Salinger’s other works include novellas and short stories, including Franny and Zooey, Nine Stories, and the twofer Raise High the Roofbeam Carpenters and Seymour: An Introduction. 10. Ethan Frome, by Edith Wharton This flashback novel immerses the reader in the tragedy of a romantic triangle, as the title character agonizes over his affection for his sickly wife’s cousin, who has come to live with them and help around the house. Warning: Things don’t end well. The critical reception to Wharton’s work was mixed, but those who praised it recognized it as a compelling morality tale (though based on a real incident and thought to allude to the author’s own unhappy marriage). 11. Fahrenheit 451, by Ray Bradbury In a dystopian future where firefighters ignite inflammatory books (that is, all of them) rather than suppress conflagrations, one member of the book-burning brigade, increasingly alienated in his decadent society, is lured to the light side. Bradbury initially denied that the theme of the story is censorship, fingering the boob tube for libracide instead, but he later graciously realized he could have it both ways. 12. Frankenstein, by Mary Shelley A scientist conceives the idea of creating a man constructed from body parts and bringing him to life but is disgusted by his creation, which, devastated by the scientist’s and others’ rejection as it struggles to learn what it means to be human, exacts vengeance. The novel, written by the daughter of philosophers who began working on it when she was still in her teens, initially received mixed reviews, but its stature has steadily grown, aided by its wealth of classical allusions and Enlightenment inspirations, not to mention its profound psychological resonance. 13. The Great Gatsby, by F. Scott Fitzgerald A young man gets caught up in the world of wealth during the Roaring Twenties, especially that revolving around the enigmatic millionaire Jay Gatsby, but he discovers how superficial and hollow the American dream is after observing the petty passions of the rich. Fitzgerald’s novel was well received but did not fare as well as his earlier works, and when he died in relative obscurity years later, he believed himself a failure. During and after World War II, however, The Great Gatsby experienced a resurgence, and it is now accounted one of the great American novels. 14. Heart of Darkness, Joseph Conrad A riverboat captain in the Belgian Congo, looking forward to meeting Kurtz, the manager of an isolated upriver colonial station, is devastated when the man he meets turns out to be quite different from the imagined ideal. Conrad’s story, overshadowed by Francis Ford Coppola’s loose film adaptation, the antiwar epic Apocalypse Now, should be read on its own merits. Though much praised for its psychological insight, is also considered one of the most potent criticisms of colonialism in literature. 15. Night, by Elie Wiesel The author’s harrowing account of his early adolescence spent in Nazi concentration camps during which his father, with whom he was incarcerated, gradually becomes helpless, and young Elie rejects God and humanity is full of raw, stark power. Its critical reception was complicated by various factors: It is a memoir that contains a great deal of fiction, and it was published in quite different forms in Yiddish, then a pared-down French translation, from which a further abridged English version was derived. But that form at least is widely acknowledged as great art. 16. The Picture of Dorian Gray, by Oscar Wilde A beautiful young hedonist sells his soul for the price of agelessness, while a portrait of him painted by an admirer marks his physical dissipation. Wilde’s first novel was attacked for its homoeroticism and the scandalously frank depiction of debauchery but was received more favorably when the author toned down the former. Rich with allusions to, among other works, Faust, The Picture of Dorian Gray stands on its own as a tragic morality tale. 17. The Red Badge of Courage, by Stephen Crane A young Civil War soldier overcomes his initial cowardice, but, despite the fact that he acts heroically in a later battle, his humanity is diminished. Crane, who finished the novel when he was only twenty-four (he would die just five years later after a series of debilitating lung hemorrhages), was celebrated for its authentic detail about the conduct of war, though he had never experienced it himself. It was also hailed as a triumph of both naturalism and impressionism, as it realistically portrays the ordeal of battle while achieving allegorical stature. 18. The Sorrows of Young Werther, by Johann Wolfgang von Goethe Written primarily in the form of a series of letters, this semiautobiographical story relates the tragedy of a young man who falls in love with a woman already betrothed to another. Although it made Goethe’s reputation at a young age, it also precipitated â€Å"Werther Fever,† prompting a fad of overwrought young people lamenting the vicissitudes of unrequited love, and Goethe later disavowed it and decried the Romantic literary movement it epitomized. 19. The Stranger, by Albert Camus This existentialist classic chronicles the nihilistic life of an apathetic man who aimlessly commits murder and, once incarcerated, renounces humanity, which he has passively estranged himself from. Camus’s portrait of a man without a soul was a manifesto of his belief that life is bereft of meaning, and that the efforts of humans to find meaning are futile. 20. Wuthering Heights, by Emily Bronte This complex melodrama about the compounded consequences of acting on selfish and vengeful motives has been overshadowed by Hollywood’s treatment of the thwarted love between a young woman named Catherine and her untamed foster brother, Heathcliff. But the story boasts an unflinching honesty about its deeply flawed protagonists, and though critical response to its publication was mixed, it has lived on as an expression of star-crossed ill fortune. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Fiction Writing category, check our popular posts, or choose a related post below:30 Synonyms for â€Å"Meeting†5 Lessons for Mixing Past and Present TensePersonification vs. Anthropomorphism

20 Email Marketing Best Practices That Will Improve Results

20 Email Marketing Best Practices That Will Improve Results Emails are incredibly powerful. A third of customers  have visited a website or purchased something just from seeing an email in their inbox without ever actually opening the email. That’s the power of email! Whether you’re running a blog, selling products online, or collecting sales leads, everybody wants a healthy email list. But how do you make that email list an engaged one? By following best practices. Consider the following 20 tips your complete guide to an excellent email marketing program that boosts open and click rates, reduces churn, and increases your subscriber lifetime value! Let’s get started. 20 Email Marketing Best Practices That Will Improve ResultsImplement Email Best Practices With Three Free Templates This post is packed with actionable advice. To help you execute your email marketing even better, weve included these three free templates: Email Marketing Calendar: Plan all your email content in advance and get more organized. Email Subject Line Template: Make writing subject lines easy with these simple fill-in-the-blank templates. Its a great complement to the Email Subject Line Tester. Email Subject Line A/B Test Template: Record results from A/B tests and refine your messaging over time.20 #email #marketing best practices + 3 free templates = success.Infographic: Best Practices, At a Glance. Email marketing is an art and science. Navigate its complexities successfully by following these 20 simple best practices. Check out this infographic rounding up 20 top #email #marketing best practices:1. Send to Yourself First. This one feels like a no-brainer, but when you reflect on how few people actually proofread their own emails, you quickly realize it isn't. Always send yourself a test email first to ensure that: There are no typos The images show up The format looks great on both your desktop and smartphone All the links work There is nothing glaringly wrong with the email Double-check both the HTML and plain-text versions. Always send email newsletters to yourself first.2. Do NOT Spam. This is another no-brainer, but it’s so important it bears repeating: do not spam. Spamminess can refer to poor judgment within the email itself - irrelevant content, all-uppercase subject lines, etc. - but it mainly refers to how you collect and engage with your email subscribers. Buying email lists or signing people up without them expressly opting in first is an absolute no no. Do not do this. If you think you can get away with this, know that you can’t. Purchased lists are associated with extremely high unsubscribe and spam rates. Get too many of those, and you could get banned from your email marketing provider. Other best practices include: adding your physical address somewhere in the email (the footer is a good option). giving people a way to unsubscribe (most reputable email marketing providers include this by default). Leave out either of these, and you are breaking anti-spam laws. Are you unknowingly breaking anti-spam email marketing laws? Find out (and read 19 more best...3. Make it Easy to Subscribe. Since you won’t be purchasing email lists, you want to make it as easy and as enticing as possible for people to subscribe to your email. Here are some ideas: Embed signup CTAs throughout your website or blog. Include a pre-checked checkbox besides any other form where people enter their email address (such as a member registration or checkout page). Add a signup form to your Facebook page. Regularly tweet out a link to your subscribe page. Send your first email within 24 hours of subscribing, if not immediately. With human attention spans officially  shorter than that of goldfish, you can’t risk people forgetting what they signed up for. Make it easy for subcribers to get on your #email list.4. Use a Double Opt-in. Because sharing your email address has become so commonplace these days, people don’t always realize they’re signing up to get overloaded with emails. This is why most experts recommend a double opt-in process. A double opt-in  involves sending a person a confirmation email after they sign up, letting them know that they signed up and requiring them to click a button to confirm they indeed want to stay signed up. Keep your double opt-in email short and sweet like Haute Hijab does below, emphasizing the confirmation button and placing it above-the-fold. Below that button, include validation of why signing up for your email is a good idea: it’s the best way to avoid FOMO on your best offers and freshest content. Here's the confirmation email button: Here's why email marketers should use a double opt-in.5. Schedule Smart. The best day and time to send your emails depends on your unique customer set. However, you can make some educated guesses using the research others have already done.   helpfully aggregated studies from the top email providers to conclude that the best day and time to send emails is Tuesdays around 10am. Start there, and then test and optimize based off your own data. Remember that these times are specific to your recipient’s time zones, which may or may not match yours. Depending on the size of your customer base, you may segment your list based on time zones (more on segmentation later). Recommended Reading: What 10 Studies Say About the Best Time to Send Email 6. Develop a Cadence. Speaking of timing, how frequently do you want to send your emails? Much of your email will be automated based on your user’s actions (e.g. double opt-in confirmations, order confirmation and shipping notifications), but you want to touch subscribers at least once a month. To support this goal, brainstorm an email calendar that corresponds to your content marketing, event marketing, and other promotional calendars. This helps keep you sane while ensuring you stay in touch. Plan sales emails and product launch announcements ahead of time. Help people prepare for the holidays by emailing gift guides and encouraging them to make reservations now vs. later. Not sure how much is too much? If you start sending more emails and witness a downward trend in your open and click rates but an uptick in your unsubscribes, that’s a telltale sign that you’re sending too much. Why is developing a consistent cadence important for #email #marketing?7. Give People Options. Of course, rather than guessing for them, you can always let people choose the frequency themselves. When Hubspot started offering separate newsletter subscriptions options for their blog, organized by frequency and topics, their subscriber churn rate went way down: Other ideas include: Letting people opt for â€Å"less† email Letting people â€Å"pause† their subscription for 30 or 90 days Sometimes people care about your brand but they’re simply overwhelmed or taking a healthy hiatus from email. Help them stay in touch by letting them choose the frequency of your emails. Recommended Reading: 21+ Easy Ways to Build an Email List That Will Skyrocket By 140% in 1 Year 8. Focus on Your Subject Line... Subject lines are critically important. These are the headline that convince a subscriber your email is worth opening. That means you should do everything within your power to set yourself up for success here. Research and tinker to find the two best options possible, then A/B test among those with a small subset of your subscribers. Then, repeat this process for every single email you send. Things that do well in subject lines include: The recipient’s name A tasteful emoji or two 30-50 characters tops Action verbs A clear and irresistible value proposition that matches the content of your email Consistency (Some emails, like blog newsletters, perform best with the same subject line everytime - it helps readers know what to expect so they keep an eye for it in their inbox) Things that don’t do so great are: Spammy keywords (urgent, buy now, win, free) All uppercase letters Typos Overuse of emojis Deceptive subject lines that don’t match the email content (these lead to unhappy subscribers who unsubscribe and grow to resent you as a brand) Remember: the goal of your subject line is to get the people who care about the content within your email to open it, not to get opens at any cost. Editor's Note: You can also use 's Email Subject Line Tester to optimize every one you send.https://.com/email-subject-line-tester 9. ...But Don’t Forget the Sender. Perhaps even more important the subject line, the â€Å"from† name  can literally make or break your email. Sender names tend to perform best when they’re personalized. Instead of just your company name, use a person’s name, like â€Å"Your Name from Your Company.† And never use the default â€Å"No-Reply @ Your Company† option - it’s impersonal, and frankly, frustrating. Use a real name and assign a team member to respond to emails. Don’t forget your pre-header either. This is the preview text that displays after the subject line in most email clients. If you don’t set it, the client will preview something from your email which can look messy and unprofessional. Test these just as vigorously as your subject lines and sender names. Recommended Reading: Everything You Need to Know About Writing Awesome Email Subject Lines 10. Keep It Simple, Stupid. On to the body of the email. The goal here is to grab your reader’s attention quickly and follow up with a strong CTA. Regardless of whether you want them to sign up, order a product, or read your blog post, organize your copy using the â€Å"power of three†: Here's another example from Dropbox: Where possible, limit your CTAs. Try to keep it to one main CTA and place it above-the fold. Also make your CTA a bright, beautiful button that’s easy to find and click - otherwise you’re making people search for it. Before you send, double-check your work by sharing the email with a colleague. Can they instantly (within a few seconds) relay back to you the CTA? If so, move forward with your email. If not, do not pass go. Your email needs work as the message is not clear. Recommended Reading: How to Write a Call to Action In a Template With 6 Examples 11. Add Alt Text to Images and Buttons. Alt text isn’t just for images on your website. Adding them to your emails helps users understand what they’re reading, in case the HTML doesn’t render properly or their email client blocks images by default. Without alt text, readers will simply see a blank space where a button or image used to be. With alt text, they’ll still be able to read the action you want to take and understand where to click. Add alt text to all of your images and CTA buttons, and hyperlink them to your landing pages while you’re at it. Don't forget to add alt-text to all your images (plus 19 more email marketing best practices12. Send the Right Emails. The longer a person has subscribed, the more personalized the emails they receive from you should be - because you’re collecting information from their purchases, their interactions with your support team, and the content they’re clicking on from your previous email sends†¦ right? Right. But at a minimum, most successful email marketing programs tend to include the following types of emails: Double opt-in for subscribing (see tip #4) Welcome/thank you for signing up Some form of blog newsletter Important brand announcements Request for feedback or online review Abandoned cart reminder, order confirmation, shipping confirmation (for e-commerce) What’s the one type of email you should never send? The kind you send, just to send it. Every single email you send should have a purpose that provides value to your customers. Their inbox is not the place to simply remind them of your existence. No one liked the poke button on Facebook, remember? Recommended Reading: How to Get Bigger Results From Email Marketing With Kim Courvoisier From Campaign Monitor 13. Create Drip Campaigns. Drip campaigns are another successful type of email companies send. Drip campaigns extend the water metaphor of the sales funnel. Here’s an example of what a drip campaign might look like for a new e-commerce blog subscriber: Welcome email: â€Å"Thanks for subscribing! Here’s a % off coupon.† A few days later: â€Å"Hope you’re enjoying our blog. Here are our top articles you may have missed.† One week after that: â€Å"If you like our blog, you’ll love our whitepaper about X! It goes into way more detail.† If the prospect downloads the whitepaper, you might then enter them into a new drip campaign. If you’re wondering how you can create drip campaigns, start by knowing your audience. Once you know your audience and define your user personas, you can segment your email list. Different personas get different campaigns with copy choices, send frequency, and content catered specifically to them. What's the benefit to creating email drip campaigns?14. Automate Your Outreach. Drip campaigns are just one type of automated email you can create. There are all sorts of behaviors that could trigger different marketing emails, such as: Someone who subscribes to your blog receives a welcome email sharing your most popular articles. Someone who buys an item gets notified of future sales in that item’s category, plus any new styles of that particular item. Someone who abandons their shopping cart  receives a reminder of the items in their cart, with a steep discount or an urgent call to buy while supplies still alst.Are you automating your #email outreach?15. Keep It True to You. Your emails should match your brand. The colors and font choices should be the same. The tone should read like the same voice of the person who wrote your web copy or your latest Facebook post. However, that’s not to say you can’t give your emails a special flair. Some brands have done this to great success, so they’re essentially known for an outstanding email marketing program. Warby Parker  is one such example: Recommended Reading: How to Define Your Brand Positioning and Brand Voice 16. Encourage Sharing. Want more subscribers? Ask people to share your email! Encourage recipients to forward your email to anyone else who might be interested. Link the CTA to prepopulate a new email message with the subject and body text already pre-filled. For example: Share this email with your friends! Incorporate social sharing, too, but do so with purpose: Want more eyes on your content? Add social buttons for people to share the newsletter link itself on social media. Want more followers? Add social buttons that link to your social media channels. Recommended Reading: Why People Share: The Psychology of Social Sharing 17. Optimize for Mobile. How many of us have spent time waiting in line at the coffee shop checking our emails? Over half of emails are now read on mobile devices, and that trend should only continue as people increasingly rely on mobile devices over desktop computers. That means your email needs to be easy to read, view, and click on mobile. It should load fast (aim for 300KB or less), and it shouldn't require too much scrolling. Keep your email as short as possible, and go heavy on the imagery (while compressing it to ensure optimal load times). Make CTA buttons and any links 45-57 pixels tall to match the size of adult fingertips. Limit the width of your email body to 650 pixels so it displays nicely on most phones. Recommended Reading: Mobile Marketing Strategy: How to Build One the Best Way 18. Test, Test, and Test Again. Nearly all email marketing providers have A/B testing functionality built-in. Many offer multivariate testing as part of an upgrade. Either way, there is absolutely no reason for you to not test your emails. Here are just a few examples of what you can test: Subject lines and preheader text Send times and days of the week Format and layout Featured image or copy CTA placements and types of buttons

Development Appraisal, Project Cost Control Assignment

Development Appraisal, Project Cost Control - Assignment Example The building and construction sector includes contractors who build buildings for residential, industrial and commercial purposes. SECTION-A Question 1 This is a case whereby companies operating in the construction industry need to develop, differentiate,  defend and communicate the development  contribution  they  make to their host country   in just the same way as they manage the value they delivered to customers. Taking a case of buildings:   There are various aspects that defines these statement ‘‘Development value’’ in a more scientific way. ... 2. Four methods of valuation and their illustration using appropriate examples These methods include; DCF valuation LBO valuation Comparable companies’ valuation Precedent transaction valuation A DCF (Discounted cash flow) valuation is a valuation method where future cash flows are discounted to present value. The valuation approach is widely used within the investment banking and private equity industry. In a DCF valuation, one has tom obtain data which includes; historical financial information, working capital, make future projections and calculate unlevered cash free flow, determine capital structure, WACC, present value of free cash flow, enterprise value and finally come up with a DCF sensitivity analysis which now shows the valuation changes with different assumptions and changes in input (Notman, 1998). A LBO (Leveraged Buyout Analysis), valuation is the acquisition of another company using a significant amount  of borrowed money (bonds or loans) to meet the cost of an acquisition. It is used to determine an implied valuation range for a given target in a potential LBO sale based on achieving acceptable returns (O'Sullivan & Sheffrin, 2003). In this kind of valuation the following is taken into account; deal value, historical financials, forecast period, results and output. A comparable company’s analysis is always used in company valuations and is a relative valuation method (Notman, 1998). The method indicates the value of similar companies in relation to different key ratios that is later compared to your business. Common key ratios are: EV/EBITDA and EV/SALES. For this to be successful, one needs to select the multiples of companies, locate the necessary financial information, and spread key statistics ratios and trading multiples benchmark

Balanced Analysis of The Tempest

Balanced Analysis of The TempestA new research paper titled 'The Quality of Virtue and Vengeance in the Tempest' by Mary Ann Faulkner and William Ockenfels examines the themes that converge in Shakespeare's comedy. The authors argue that there is a need for a balanced analysis of these themes because they are critical to understanding the Tempest. One interesting theme is the idea of beauty, which the authors argue is also the focus of Victor Hugo's writings.'The theme of beauty is central to Victor Hugo's work, yet it is difficult to put into words. The reader must approach it from a distance. From this distance, it is easy to find the odd juxtaposition between beauty and ugliness. Of course, the Beauty is not the Tempest but the ugly, puny, unattractive apparition that appear on the shore of Capri.'With their topic set as the subject of the tempest, the authors find a number of issues within the work to study. One of these concerns the drama of power and its representation. The two protagonists in the play, Falstaff and Hatter, have very different attitudes towards this issue. While Falstaff fears and loathes the Prince and his wicked wife, Hatter is the complete opposite, attracted to the Prince's daughter and seeking a more noble role.Also, the theme of the tempest is examined in the play, with Falstaff and Hatter alternating as the two powers engaged in combat. In the following passages, the authors find the need to analyze the roles of both characters within the larger structure of the play. With all of the issues discussed, the authors conclude that the Tempest and Shakespeare share a common interest in the problem of beauty and its relation to power. As the authors show, each view of the subject can be understood within the framework of the other.At first glance, Falstaff appears to be the champion of the ugliness of the world. He fears the descent of beauty, which the authors argue is much like the fall of the biblical Sodom. Falstaff is disgusted by t he seemingly innocent appearance of the Prince and his wife and tries to destroy them for their decadent nature. He is not too concerned about his own beauty, however, and sees himself as being devoid of all vanity. His goal is to destroy the Prince and his wife.While Hatter and Falstaff are opposites in many ways, Hatter clearly represents the victor. This is reflected in the passage of the play where Hatter is exiled to the island of Charn, where he is celebrated and accepted, while Falstaff remains on the shores of Capri. The authors show that this duality, which the Tempest also presents, has a place in Shakespeare's works. It is interesting that both the authors found that this duality was central to the Tempest. In both works, power and the need for balance are central. The effects of these forces in the Tempest are explored, along with the themes of innocence and beauty.The authors conclude that the Tempest presents a unique combination of themes, including the theme of power and the theme of purity. The theme of power and purity permeates both Shakespeare's writing and that of the Tempest. In both, balance and conflict exist. In the end, though, the authors argue that the Tempest demonstrates the importance of creating a balanced analysis of these themes.