Pepsi and Heineken Commercials: Promoting American Devotion and Compas

Pepsi and Heineken Commercials Promoting American Devotion and CompassionTodays commercials cloud the viewers brains with meaningless ritzy camera angles and pretty-pretty models to divert viewers from the true meaning of the commercials. The advertisers just want consumers to spend all of their hard-earned money on their brand of products. The Pepsi and Heineken commercials are perfect examples of what Dave Barry is trying to mind out in his essay, Red, White and Beer. He emphasizes that commercial advertisements need to make viewers think that by choosing their brands of products, viewers are helping out American society. As Rita Doves essay Loose Ends argues, people prefer this fantasy of television to the reality of their own lives. Because viewers prefer fantasy to reality, they take fixated on the fantasy, and according to Marie Winn in Television Addiction, this can ultimately lead to a serious addiction to television. But, one must admit that the clever tactic of th e commercial advertisers are beyond compare. Who would have thought the half naked-blondes holding soda cans and American men refusing commitment would have caught viewers attention? test to visualize a slim blonde at the ripe age of nineteen coming in closer and closer on the television screen. Shes wearing a tube top and hip hugger jeans with a belly ring that reads Pepsi. She slowly spins around, grabs a can of Pepsi and drinks it in slow motion turn her diamond bracelet glistens in the lights. The music stops. She turns to the camera, smiles, winks at you, and tells you to go out and try a nice cool refreshing can of Pepsi Cola. The next commercial to come on shows a man sitting down on the couch with his girlfriend s... ...ics television advertisements. When such a significant line is muddled when do we draw it back on? Do we wait until we see the serious effects of this problem? When do we deem television addiction as serious? Advertisers want viewers to spend the ir hard-earned money on their brands. Therefore, they have devised elaborate commercials to lure consumers into their trap and once they have gotten their patronage, it is hard to say if they will ever let them go. So, watch out.Works CitedBarry, David. Red, White and Beer The McGraw-Hill Reader. eighth ed. Ed. Gilbert Muller, New York McGraw-Hill, 2003. 519-521Dove, Rita. Loose Ends The McGraw-Hill Reader. 8th ed. Ed. Gilbert Muller, New York McGraw-Hill, 2003. 503-504Winn, Marie. Television Addiction The McGraw-Hill Reader. 8th ed. Ed. Gilbert Muller, New York McGraw-Hill, 2003. 505-507