Mcdonalds Case Study

McDonalds pil subalterncase study For at least 30 years McDonalds had the attract consumer base in the nimble food securities industry. They seemed to have the market monopolized, except in time its consumer base drifted away. It would appear that Mcdonalds had become homey in the position it was in and put little to no emphases on intersection variation or forest and simply focused on the speed and convinience as the guest draw. Mcdonalds was suffering from low growth and market base as intimately as decreasing expediencys.The factors which affected this low growth and lack of profit was not only its competitors but likewise public opinion of the eccentric and variety of the food not cosmos up to the same standards of the emulation such as Wendys or Burger king. Public opinion on Mcdonalds was that the food it sold was of poor quality with little to no variety and people would sacrifice the convinience and speed of their aver for taste and variety.To solve this worr y Mcdonalds needs to bring back the in one case reliable customers that it lost to the competition. This eject be done a hardly a(prenominal) different ways. Introduce spic-and-span aspects to the existing bill of fare, maybe different choices for existing products, possible rebrand and remarket some of these products with a possible price break. Possibly repair the flavour of its beef as to improve the taste in all(prenominal) its burgers. -Introduce new items on the menu similar to products of the competition ie.Burger King and Wendys. smart slogan, new product apperance on the cups and containers. This is to represent the new Mcdonalds. The previous refer of ideas can be use the easiest by a complete merchandise blitz of the new product line and image for the caller-out. The size of the company allows it to have the resources to do this reference of campaign with very little fiscal risk, basically the company has zilch to loose but more customers.Mcdonalds Case S tudyMcDonalds case study For at least 30 years McDonalds had the lead consumer base in the fast food market. They seemed to have the market monopolized, however in time its consumer base drifted away. It would appear that Mcdonalds had become comfortable in the position it was in and put little to no emphases on product variety or quality and simply focused on the speed and convinience as the customer draw. Mcdonalds was suffering from low growth and market base as well as decreasing profits.The factors which affected this low growth and lack of profit was not only its competitors but also public opinion of the quality and variety of the food not being up to the same standards of the competition such as Wendys or Burger king. Public opinion on Mcdonalds was that the food it sold was of poor quality with little to no variety and people would sacrifice the convinience and speed of their order for taste and variety.To solve this problem Mcdonalds needs to bring back the once reliable c ustomers that it lost to the competition. This can be done a few different ways. Introduce new aspects to the existing menu, maybe different choices for existing products, possible rebrand and remarket some of these products with a possible price break. Possibly improve the flavour of its beef as to improve the taste in all its burgers. -Introduce new items on the menu similar to products of the competition ie.Burger King and Wendys. New slogan, new product apperance on the cups and containers. This is to represent the new Mcdonalds. The previous list of ideas can be implemented the easiest by a complete marketing blitz of the new product line and image for the company. The size of the company allows it to have the resources to do this type of campaign with very little financial risk, basically the company has nothing to loose but more customers.